Immediate Impact
80 standout
Citing Papers
How to SHIFT Consumer Behaviors to be More Sustainable: A Literature Review and Guiding Framework
2019 Standout
Integrating Marketing Communications: New Findings, New Lessons, and New Ideas
2016 Standout
Works of Roger Mason being referenced
Exploring ethical brand extensions and consumer buying behaviour: the RSPCA and the “Freedom Food” brand
2007
Conspicuous Consumption: A Study of Exceptional Consumer Behaviour
1981
Author Peers
| Author | Last Decade | Papers | Cites | |||||
|---|---|---|---|---|---|---|---|---|
| Roger Mason | 331 | 70 | 21 | 188 | 89 | 18 | 512 | |
| J. Brad McBride | 250 | 32 | 1 | 160 | 89 | 14 | 439 | |
| Phillip D. White | 304 | 34 | 2 | 128 | 137 | 14 | 508 | |
| Arun Pereira | 288 | 51 | 157 | 152 | 16 | 574 | ||
| John H. Kunkel | 233 | 36 | 129 | 130 | 35 | 543 | ||
| Loren V. Geistfeld | 340 | 85 | 1 | 178 | 134 | 29 | 571 | |
| Jikyeong Kang | 289 | 32 | 2 | 154 | 144 | 17 | 527 | |
| Randall Shannon | 329 | 35 | 1 | 164 | 92 | 28 | 524 | |
| Frederic B. Kraft | 213 | 27 | 3 | 97 | 115 | 18 | 445 | |
| Andrew B. Trigg | 140 | 112 | 11 | 176 | 38 | 26 | 420 | |
| Gregory Elliott | 291 | 36 | 3 | 122 | 169 | 14 | 452 |
All Works
Loading papers...