Citation Impact

24 standout
Sub-graph 1 of 12

Citing Papers

Brands Taking a Stand: Authentic Brand Activism or Woke Washing?
2020 Standout
A comprehensive review of big data analytics throughout product lifecycle to support sustainable smart manufacturing: A framework, challenges and future research directions
2018 Standout
2 intermediate papers

Works of Ralph Cassady being referenced

Exchange by Private Treaty
1976
Market Measurement in a Free Society
1960
and 1 more

Author Peers

Author EE PSIR SM Marketing PTC Last Decade Papers Cites
Ralph Cassady 19 4 8 22 10 14 76
Laura Leets 4 18 1 44 26 666
Bojun Liu 19 261
Dawn M. Olson 5 37 922
Chaogui Zheng 1 21 509
Regina Pessoa‐Pureur 1 1 86 1.8k

All Works

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Rankless by CCL
2026