Immediate Impact
1 from Science/Nature 51 standout
Citing Papers
AI-powered marketing: What, where, and how?
2024 Standout
Electronic word-of-mouth from video bloggers: The role of content quality and source homophily across hedonic and utilitarian products
2023 Standout
Works of Ralf Elsner being referenced
Unintended reward costs: the effectiveness of customer referral reward programs for innovative products and services
2019
Optimizing Rhenania´s Direct Marketing Business through Dynamic Multi-Level Modeling (DMLM) in a Multi-Catalog-Brand Environment
2004
Author Peers
| Author | Last Decade | Papers | Cites | ||||
|---|---|---|---|---|---|---|---|
| Ralf Elsner | 151 | 85 | 16 | 67 | 7 | 196 | |
| Rooma Roshnee Ramsaran‐Fowdar | 100 | 182 | 31 | 72 | 7 | 247 | |
| Jill Griffin | 142 | 51 | 13 | 84 | 6 | 220 | |
| Claes‐Robert Julander | 206 | 127 | 22 | 83 | 9 | 269 | |
| Antonella Capriello | 147 | 46 | 14 | 178 | 11 | 264 | |
| Frank Goedertier | 206 | 58 | 29 | 61 | 11 | 266 | |
| Dan Liu | 97 | 78 | 21 | 95 | 9 | 228 | |
| Margit Enke | 118 | 91 | 109 | 66 | 8 | 245 | |
| Angeline Gautami Fernando | 207 | 44 | 39 | 117 | 9 | 274 | |
| Kaili Yieh | 172 | 145 | 43 | 137 | 6 | 284 | |
| Fred Palumbo | 96 | 57 | 60 | 177 | 12 | 290 |
All Works
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