Immediate Impact
63 standout
Citing Papers
The authentic virtual influencer: Authenticity manifestations in the metaverse
2023 Standout
Making Sense? The Sensory-Specific Nature of Virtual Influencer Effectiveness
2023 Standout
Works of R. Keith Schwer being referenced
The association endorsement and consumers’ intention to purchase
2000
Author Peers
| Author | Last Decade | Papers | Cites | |||
|---|---|---|---|---|---|---|
| R. Keith Schwer | 226 | 262 | 186 | 36 | 621 | |
| Peter Fieger | 194 | 205 | 180 | 34 | 592 | |
| Antony King Fung Wong | 109 | 248 | 198 | 35 | 615 | |
| Joanne Pyke | 45 | 277 | 133 | 34 | 520 | |
| Alejandro García‐Pozo | 196 | 175 | 230 | 45 | 538 | |
| Randall G. Chapman | 340 | 90 | 180 | 25 | 724 | |
| Paul Glennie | 94 | 261 | 102 | 17 | 672 | |
| Robert N. Mayer | 67 | 176 | 373 | 34 | 669 | |
| Sebastian Koos | 78 | 225 | 127 | 25 | 635 | |
| Raffaele Scuderi | 174 | 462 | 85 | 45 | 735 | |
| Char-lee Moyle | 91 | 377 | 108 | 22 | 533 |
All Works
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