Immediate Impact

49 standout
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Citing Papers

Consumers' continuance intention towards metaverse-based virtual stores: A multi-study perspective
2024 Standout
Embracing digital companions: Unveiling customer engagement with anthropomorphic AI service robots in cross-cultural context
2024 Standout
3 intermediate papers

Works of Pi‐Chuan Sun being referenced

The Effects of Perceived Identity Threat and Realistic Threat on the Negative Attitudes and Usage Intentions Toward Hotel Service Robots: The Moderating Effect of the Robot’s Anthropomorphism
2021

Author Peers

Author Last Decade Papers Cites
Pi‐Chuan Sun 115 101 47 126 13 342
Hsien-Long Huang 97 22 39 148 11 323
Yawei Wang 143 17 62 134 14 348
Adrienne Hall‐Phillips 127 72 14 199 17 408
Muhammad Ashraf 167 42 17 146 19 388
Oluwatobi A. Ogunmokun 115 132 47 93 24 302
Weisha Wang 103 46 45 96 21 338
Farhan Mirza 90 51 27 56 18 391
Catherine Curtis 43 148 66 128 20 329
Ramulu Bhukya 159 41 26 140 10 319
Duncan G. LaBay 112 47 17 114 8 378

All Works

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Rankless by CCL
2026