Citation Impact
40 standout
Citing Papers
Informative or affective? Exploring the effects of streamers’ topic types on user engagement in live streaming commerce
2024 Standout
Avatars in live streaming commerce: The influence of anthropomorphism on consumers' willingness to accept virtual live streamers
2024 Standout
Works of Phillip Frank being referenced
The role of customer engagement facets on the formation of attitude, loyalty and price perception
2019
Author Peers
| Author | Marketing | SPS | Social Psychology | MMPL | Last Decade | Papers | Cites |
|---|---|---|---|---|---|---|---|
| Phillip Frank | 189 | 107 | 26 | 48 | 11 | 265 | |
| Nitin Nitsure | 1 | 2 | 22 | 377 | |||
| Heinrich Bauersfeld | 34 | 12 | 2 | 13 | 228 | ||
| Rajendra P. Sarva | 11 | 532 | |||||
| P. Regnier | 5 | 275 | |||||
| Malin H. Stridh | 1 | 15 | 752 |
All Works
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