Standout Papers

Beyond the “Like” Button: The Impact of Mere Virtual Presence on Brand Evaluations and Purchase In... 2012 2026 2016 2021 386
  1. Beyond the “Like” Button: The Impact of Mere Virtual Presence on Brand Evaluations and Purchase Intentions in Social Media Settings (2012)
    Rebecca Walker Naylor, Cait Lamberton et al. Journal of Marketing

Immediate Impact

71 standout
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Citing Papers

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24 intermediate papers

Works of Peter West being referenced

Beyond the “Like” Button: The Impact of Mere Virtual Presence on Brand Evaluations and Purchase Intentions in Social Media Settings
2012 Standout
Using a Community of Knowledge to Build Intelligent Agents
1998
and 6 more

Author Peers

Author Last Decade Papers Cites
Peter West 679 176 88 767 267 32 1.9k
Joy Parkinson 601 147 3 748 152 73 1.7k
Krzysztof Kubacki 599 151 630 119 82 1.8k
Ralf Terlutter 717 78 1 809 204 50 2.1k
Joel R. Evans 634 79 4 595 257 20 2.1k
Maja Makovec Brenčić 601 118 4 838 277 25 1.7k
Amit Poddar 292 58 5 582 254 26 1.5k
Debra Z. Basil 575 117 7 672 106 38 1.5k
Timo Dietrich 513 96 3 528 115 64 1.6k
Richard H. Kolbe 714 68 6 666 100 20 2.1k
Tim Coltman 622 93 14 566 401 58 2.8k

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