Citation Impact
Citing Papers
Comparative versus Noncomparative Advertising: A Meta-Analysis
1997
Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology
1989 Standout
User Acceptance of Information Technology: Toward A Unified View1
2003 Standout
A Model of Distributor Firm and Manufacturer Firm Working Partnerships
1990 Standout
A Framework for Conceptualizing and Measuring the Involvement Construct in Advertising Research
1990
Toward a Cognitive Structure Conceptualization of Product Familiarity
1981
Memory Factors in Consumer Choice: A Review
1979
The Environment of Marketing Channel Dyads: A Framework for Comparative Analysis
1983
Reasoning the fast and frugal way: Models of bounded rationality.
1996 Standout
Automaticity of social behavior: Direct effects of trait construct and stereotype activation on action.
1996 Standout
Mental contamination and mental correction: Unwanted influences on judgments and evaluations.
1994 Standout
Clinical Versus Actuarial Judgment
1989 StandoutScience
When choice is demotivating: Can one desire too much of a good thing?
2000 Standout
Heuristics made easy: An effort-reduction framework.
2008 Standout
Neutrophil recruitment and function in health and inflammation
2013 Standout
Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence
1988 Standout
Unit Pricing Ten Years Later: A Replication
1983
Deceptive and Nondeceptive Consequences of Evaluative Advertising
1981
Distribution Channels as Political Economies: A Framework for Comparative Analysis
1980
Information Response Models: An Integrated Approach
1982
The Role of Involvement in Attention and Comprehension Processes
1988 Standout
Product Involvement and Brand Commitment
1981
The Personal Involvement Inventory: Reduction, Revision, and Application to Advertising
1994 Standout
Norm theory: Comparing reality to its alternatives.
1986 StandoutNobel
Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations
1996 Standout
An Examination of Comparative and Noncomparative Television Commercials: The Effects of Claim Variation and Repetition on Cognitive Response and Message Acceptance
1981
Assessing the Dimensionality and Structure of the Consumption Experience: Evaluation, Feeling, and Satisfaction
1993
Developing Buyer-Seller Relationships
1987 Standout
Signaling the Strategic Value of Knowledge
2004
Hedonic Consumption: Emerging Concepts, Methods and Propositions
1982 Standout
Manipulating Message Involvement in Advertising Research
1989
Consumer Knowledge: Effects on Evaluation Strategies Mediating Consumer Judgments
1985
Consumer Choice Strategies: Simplifying Vs. Optimizing
1975
Conceptualizing, Measuring, and Managing Customer-Based Brand Equity
1993 Standout
Should trees have managerial standing? Toward stakeholder status for non-human nature
1995
Extensional versus intuitive reasoning: The conjunction fallacy in probability judgment.
1983 StandoutNobel
Risk Aversion or Myopia? Choices in Repeated Gambles and Retirement Investments
1999 StandoutNobel
Beyond Attitude Structure: Toward the Informational Determinants of Attitude
1978
Corporate Social and Financial Performance: A Meta-Analysis
2003 Standout
The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty
2001 Standout
New Environmental Theories: Toward a Coherent Theory of Environmentally Significant Behavior
2000 Standout
Information Acquisition Behavior in Brand Choice Situations
1977
A Theoretical Extension of the Technology Acceptance Model: Four Longitudinal Field Studies
2000 Standout
Subliminal Advertising: What You See Is What You Get
1982
Consumer Response to Television Commercials: The Impact of Involvement and Background Music on Brand Attitude Formation
1986
Conceptualizing, Measuring, and Managing Customer-Based Brand Equity
1993 Standout
The Value of Unit Price Information
1977
Demand Artifacts in Laboratory Experiments in Consumer Research
1975
Developing Buyer-Seller Relationships
1987 Standout
Assessing the Role of Emotions as Mediators of Consumer Responses to Advertising
1987 Standout
Reliability of Nominal Data Based on Qualitative Judgments
1989
Effects of Television Commercial Repetition, Receiver Knowledge, and Commercial Length: A Test of the Two-Factor Model
1986
Low-Commitment Consumer Behavior
1976
The effects of involvement on responses to argument quantity and quality: Central and peripheral routes to persuasion.
1984 Standout
Low Involvement Strategies for Processing Advertisements
1985
Exposure and affect: Overview and meta-analysis of research, 1968–1987.
1989 Standout
The Persuasion Knowledge Model: How People Cope with Persuasion Attempts
1994 Standout
COMPETITIVENESS THROUGH MANAGEMENT OF DIVERSITY: EFFECTS ON STOCK PRICE VALUATION.
1995
The Role of Optimum Stimulation Level in Exploratory Consumer Behavior
1992
Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence
1988 Standout
The Liver Sieve: Considerations Concerning the Structure and Function of Endothelial Fenestrae, the Sinusoidal Wall and the Space of Disse
1985
Measuring the Involvement Construct
1985 Standout
Factors Influencing the Effectiveness of Relationship Marketing: A Meta-Analysis
2006 Standout
Characteristics of partnership success: Partnership attributes, communication behavior, and conflict resolution techniques
1994 Standout
Factors Affecting Cognitive Resistance to Advertising
1975
A Critical Review of Construct Indicators and Measurement Model Misspecification in Marketing and Consumer Research
2003 Standout
The Role of Attention in Mediating the Effect of Advertising on Attribute Importance
1986
Conceptualizing Involvement
1986
Misery Loves Companies: Rethinking Social Initiatives by Business
2003 Standout
The Company and the Product: Corporate Associations and Consumer Product Responses
1997 Standout
Signaling Theory: A Review and Assessment
2010 Standout
The Effect of Perceived Advertising Costs on Brand Perceptions
1990
Repetition and attitudinal discrepancy effects on the affective response to television advertising
1979
WHY COMPANIES GO GREEN: A MODEL OF ECOLOGICAL RESPONSIVENESS.
2000 Standout
Product Class Advertising Effects on First-Time Buyers' Decision Strategies
1980
Shareholder value, stakeholder management, and social issues: what's the bottom line?
2001 Standout
A New Model for Predicting Behavioral Intentions: An Alternative to Fishbein
1980
The Role of Attitude toward the Ad as a Mediator of Advertising Effectiveness: A Test of Competing Explanations
1986
Dimensions of Consumer Expertise
1987 Standout
The Fishbein Extended Model and Consumer Behavior
1975
Communications-Effectiveness of Comparative Advertising: A Laboratory Analysis
1976
Children's Use of Cognitive Defenses Against Television Advertising: A Cognitive Response Approach
1988
Evaluating Service Encounters: The Effects of Physical Surroundings and Employee Responses
1990 Standout
The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun
1982 Standout
Alternative hierarchies of the attitude-behavior relationship: The impact of brand commitment and habit
1988
Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement
1983 Standout
Message-Evoked Thoughts: Persuasion Research Using Thought Verbalizations
1980
Understanding of consumer behaviour as a prerequisite for environmental protection
1995
Country of Origin as a Heuristic Cue: The Effects of Message Ambiguity and Product Involvement
2004
User Acceptance of Computer Technology: A Comparison of Two Theoretical Models
1989 Standout
Beyond Attitude Structure: Toward the Informational Determinants of Attitude
1978
Response Time, Conflict, and Involvement in Brand Choice
1979
The Effect of Verbal and Visual Components of Advertisements on Brand Attitudes and Attitude Toward the Advertisement
1986 Standout
Corporate Advertising in America: A Review of Published Studies on Use, Measurement, and Effectiveness
1991
Heuristics and Biases: The Psychology of Intuitive Judgment
2004 StandoutNobel
The Effects of Frequency Knowledge on Consumer Decision Making
1987
Self-Service Technologies: Understanding Customer Satisfaction with Technology-Based Service Encounters
2000 Standout
Works of Peter L. Wright being referenced
Use of Consumer Judgment Models in Promotion Planning
1973
The Cognitive Processes Mediating Acceptance of Advertising
1973
Strategic Management: Text and Cases
1992
Hepatic sinusoidal endothelium in sheep: An ultrastructural reinvestigation
1983
Analyzing Media Effects on Advertising Responses
1974
Marketing Analysis for Societal Problems
1975
The Self-Confidence–Advertising Response Relationship: A Function of Situational Distraction
1973
Marketing: A Contemporary Analysis
1973
The Cognitive Processes Mediating Acceptance of Advertising
1973
The Influence of Brand Ambiguity on Brand Attitude Development
1971
Research in Consumer Behavior
1994