Citation Impact
Citing Papers
Conjoint Analysis in Marketing: New Developments with Implications for Research and Practice
1990 Standout
Self-generated validity and other effects of measurement on belief, attitude, intention, and behavior.
1988 Standout
Conceptualizing, Measuring, and Managing Customer-Based Brand Equity
1993 Standout
State-of-Mind Effects on the Accuracy with Which Utility Functions Predict Marketplace Choice
1980
Effects of Brand Awareness on Choice for a Common, Repeat-Purchase Product
1990
Conceptualizing, Measuring, and Managing Customer-Based Brand Equity
1993 Standout
Heuristic Decision Making
2010 Standout
Constructive Consumer Choice Processes
1998 Standout
How gamification marketing activities motivate desirable consumer behaviors: Focusing on the role of brand love
2018 Standout
A Survey-Based Method for Measuring and Understanding Brand Equity and Its Extendibility
1994 Standout
Designing Research for Application
1981 Standout
Works of Pete Wright being referenced
Retrospective Reports on Consumer Decision Processes: QI Can Remember If I Want To, But Why Should I Bother Trying?Q
1980