Immediate Impact
25 standout
Citing Papers
Virtually human: anthropomorphism in virtual influencer marketing
2024 Standout
Is ‘she’ more impulsive (to pleasure) than ‘him’ during livestream e-commerce shopping?
2024 Standout
Works of Paula Bitrián being referenced
Enhancing user engagement: The role of gamification in mobile apps
2021 Standout
Author Peers
| Author | Last Decade | Papers | Cites | |||
|---|---|---|---|---|---|---|
| Paula Bitrián | 115 | 126 | 134 | 8 | 299 | |
| Johan Högberg | 162 | 87 | 159 | 8 | 308 | |
| Yang Yang | 103 | 157 | 186 | 13 | 301 | |
| Lucas Whittaker | 56 | 46 | 122 | 10 | 262 | |
| Jacek Brzeziński | 52 | 194 | 191 | 10 | 302 | |
| Aleck C. H. Lin | 20 | 70 | 137 | 11 | 272 | |
| Rachel C. Callan | 202 | 48 | 109 | 5 | 305 | |
| Liqiong Deng | 17 | 194 | 168 | 5 | 327 | |
| Cheng Chen | 17 | 110 | 179 | 17 | 301 | |
| Hsiu-Hua Cheng | 27 | 115 | 158 | 10 | 320 | |
| Chris Perryer | 57 | 37 | 73 | 16 | 307 |
All Works
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