Citation Impact
79 standout
Citing Papers
Virtual influencers’ attractiveness effect on purchase intention: A moderated mediation model of the Product–Endorser fit with the brand
2023 Standout
Social media content aesthetic quality and customer engagement: The mediating role of entertainment and impacts on brand love and loyalty
2023 Standout
Works of Paul Feldwick being referenced
What is Brand Equity Anyway, and how do you Measure it?
1996
Author Peers
| Author | Marketing | Social Psychology | PHEOH | SPS | OBHRM | Last Decade | Papers | Cites |
|---|---|---|---|---|---|---|---|---|
| Paul Feldwick | 249 | 15 | 2 | 126 | 98 | 5 | 327 | |
| Girish Suryanarayana | 1 | 5 | 8 | 128 | ||||
| Tetsuo Ishii | 6 | 31 | 84 | 959 | ||||
| Byung Chul Choi | 2 | 5 | 2 | 4 | 5 | 41 | 877 | |
| Robert Langer | 2 | 10 | 10 | 1.2k |
All Works
Loading papers...