Patrick K. F. Lin

Personalization in personalized marketing: Trends and ways forward

“Stop the unattainable ideal for an ordinary me!” fostering parasocial relationships with social media influencers: The role of self-discrepancy

Evaluations, Attitude Similarity, and Interpersonal Attraction: Testing the Hypothesis of Weighting Interference Across Responses

Multiple Mediators of the Attitude Similarity-Attraction Relationship: Dominance of Inferred Attraction and Subtlety of Affect