Parves Sultan

Research on strategies for improving green product consumption sentiment from the perspective of big data

Consumers' continuance intention towards metaverse-based virtual stores: A multi-study perspective

Intention-behaviour gap and perceived behavioural control-behaviour gap in theory of planned behaviour: moderating roles of communication, satisfaction and trust in organic food consumption

How service quality affects university brand performance, university brand image and behavioural intention: the mediating effects of satisfaction and trust and moderating roles of gender and study mode