Standout Papers

Covariance-Based Structural Equation Modeling in the<i>Journal of Advertising</i>: Review a... 2016 2026 2019 2022 453
  1. Covariance-Based Structural Equation Modeling in theJournal of Advertising: Review and Recommendations (2017)
    Joseph F. Hair, Barry J. Babin et al. Journal of Advertising
  2. Wearable technologies: The role of usefulness and visibility in smartwatch adoption (2016)
    Stephanie Hui‐Wen Chuah, Philipp A. Rauschnabel et al. Computers in Human Behavior
  3. What is augmented reality marketing? Its definition, complexity, and future (2022)
    Philipp A. Rauschnabel, Barry J. Babin et al. Journal of Business Research

Immediate Impact

54 standout
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Citing Papers

The mediating role of satisfaction in the relationship between perceived usefulness, perceived ease of use and students’ behavioural intention to use ChatGPT
2025 Standout
An integrated approach using social support theory and technology acceptance model to investigate the sustainable use of digital learning technologies
2025 Standout
4 intermediate papers

Works of Nina Krey being referenced

How functional and emotional ads drive smartwatch adoption
2019
Covariance-Based Structural Equation Modeling in theJournal of Advertising: Review and Recommendations
2017 Standout
and 2 more

Author Peers

Author Last Decade Papers Cites
Nina Krey 807 753 363 594 32 1.8k
Eleftherios Alamanos 844 658 383 424 33 1.8k
Panos E. Kourouthanassis 496 767 241 437 45 1.6k
John D. Wells 986 1128 441 1049 26 2.0k
Nicholas H. Lurie 1107 1314 391 567 36 2.1k
Efthymios Constantinides 887 1469 424 765 67 2.3k
Frans Feldberg 419 690 212 425 30 1.7k
Stephanie Hui‐Wen Chuah 950 1117 321 690 40 2.1k
Joonas Rokka 1151 1108 266 291 30 1.9k
Tracy L. Tuten 857 1698 536 531 50 2.6k
Wafa Hammedi 526 772 326 372 32 1.5k

All Works

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Rankless by CCL
2026