Standout Papers

Effects of Relationship Marketing on Satisfaction, Retention, and Prices in the Life Insuranc... 1987 2026 2000 2013 335
  1. Effects of Relationship Marketing on Satisfaction, Retention, and Prices in the Life Insurance Industry (1987)
    Lawrence A. Crosby, Nancy Stephens Journal of Marketing Research

Citation Impact

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An Experimental Investigation of Customer Reactions to Service Failure and Recovery Encounters
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Consumer Trust, Value, and Loyalty in Relational Exchanges
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Relationship Marketing in Consumer Markets: Antecedents and Consequences
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Mitigating the effect of service encounters
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Distinguishing Service Quality and Customer Satisfaction: The Voice of the Consumer
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Reassessment of Expectations as a Comparison Standard in Measuring Service Quality: Implications for Further Research
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An individual level analysis of the mutual fund investment decision
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Works of Nancy Stephens being referenced

Media use and Media Attitude Changes with Age and with Time
1981
Effects of Relationship Marketing on Satisfaction, Retention, and Prices in the Life Insurance Industry
1987 Standout
Effects of Relationship Marketing on Satisfaction, Retention, and Prices in the Life Insurance Industry
1987
Preschoolers' Ability to Distinguish between Television Programming and Commercials
1982
Rankless by CCL
2026