Citation Impact
60 standout
Citing Papers
Electronic word-of-mouth from video bloggers: The role of content quality and source homophily across hedonic and utilitarian products
2023 Standout
Social media influencers: An effective marketing approach?
2023 Standout
Works of Nancy J. Lightner being referenced
Shopping behaviour and preferences in e-commerce of Turkish and American university students: Implications from cross-cultural design
2002
User Preference for Product Information in Remote Purchase Environments.
2002
Author Peers
| Author | ISM | MLT | OBHRM | SPS | Last Decade | Papers | Cites |
|---|---|---|---|---|---|---|---|
| Nancy J. Lightner | 168 | 4 | 97 | 150 | 16 | 342 | |
| Maimouna Diarra | 4 | 6 | 287 | ||||
| D. Cappus | 13 | 912 | |||||
| Marilyn Mottram | 32 | 9 | 196 | ||||
| G. S. Bisht | 34 | 273 | |||||
| Morton D. Paley | 12 | 39 | 106 |
All Works
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