Immediate Impact

48 standout
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Citing Papers

How to build a competitive advantage for your brand using generative AI
2024 Standout
Consumers' continuance intention towards metaverse-based virtual stores: A multi-study perspective
2024 Standout
3 intermediate papers

Works of Namhee Yoon being referenced

Factors driving Fashion Chatbot Reliability : Focusing on the Mediating Effect of Perceived Intelligence and Positive Cognition
2022
Perceived QR code technological attributes in the smart shopping context
2014
and 1 more

Author Peers

Author Last Decade Papers Cites
Namhee Yoon 255 116 84 32 329
Suha Fouad Salem 209 181 63 19 317
Chee Wei Cheah 202 166 68 26 334
Wirawan Dony Dahana 255 125 93 26 354
Yang Sun 244 168 96 21 349
Ivana Kursan Milaković 200 171 66 25 360
Sanga Song 191 135 32 14 281
Nimet Uray 143 71 63 22 326
Gargi Bhaduri 274 118 47 20 352
Sanjeev Varshney 161 184 66 25 300
Agnès Helme-Guizon 173 193 74 21 314

All Works

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2026