Immediate Impact
2 from Science/Nature 63 standout
Citing Papers
Avatars in live streaming commerce: The influence of anthropomorphism on consumers' willingness to accept virtual live streamers
2024 Standout
Virtual influencer marketing: Evaluating the influence of virtual influencers’ form realism and behavioral realism on consumer ambivalence and marketing performance
2024 Standout
Works of Mu Wu being referenced
Capturing “cool”: Measures for assessing coolness of technological products
2013
Author Peers
| Author | Last Decade | Papers | Cites | ||||
|---|---|---|---|---|---|---|---|
| Mu Wu | 210 | 64 | 32 | 129 | 12 | 345 | |
| Danilo C. Dantas | 189 | 19 | 30 | 176 | 18 | 339 | |
| Antonia Erz | 278 | 44 | 21 | 137 | 14 | 356 | |
| Charles Pérez | 197 | 60 | 14 | 73 | 13 | 314 | |
| Anjali Bal | 227 | 22 | 24 | 114 | 19 | 392 | |
| Jun Yan | 175 | 23 | 19 | 153 | 10 | 365 | |
| Christine Mathies | 172 | 23 | 78 | 180 | 18 | 383 | |
| Todd Pezzuti | 228 | 26 | 40 | 164 | 14 | 352 | |
| Ard Heuvelman | 186 | 34 | 25 | 53 | 13 | 351 | |
| Maxwell Poole | 217 | 25 | 22 | 98 | 9 | 309 | |
| Todd J. Bacile | 249 | 23 | 35 | 183 | 12 | 365 |
All Works
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