Immediate Impact
66 standout
Citing Papers
The effect of human versus virtual influencers: The roles of destination types and self-referencing processes
2024 Standout
Virtually human: anthropomorphism in virtual influencer marketing
2024 Standout
Works of Moti Zwilling being referenced
Matching Product Attributes To Celebrities Who Reinforce the Brand
2013
Author Peers
| Author | Last Decade | Papers | Cites | ||||
|---|---|---|---|---|---|---|---|
| Moti Zwilling | 128 | 186 | 38 | 104 | 46 | 524 | |
| Tero Vartiainen | 138 | 244 | 8 | 47 | 42 | 544 | |
| Andrew Urbaczewski | 196 | 155 | 24 | 30 | 40 | 536 | |
| Zorica Bogdanović | 86 | 149 | 9 | 111 | 60 | 563 | |
| Vikas Kumar | 173 | 179 | 7 | 49 | 75 | 573 | |
| Azra Shamim | 216 | 136 | 19 | 35 | 19 | 614 | |
| Karl Werder | 132 | 143 | 9 | 79 | 29 | 573 | |
| Markus Bick | 192 | 147 | 9 | 70 | 63 | 638 | |
| Vajirasak Vanijja | 127 | 98 | 25 | 44 | 18 | 534 | |
| Panagiotis Adamopoulos | 210 | 182 | 14 | 122 | 28 | 623 | |
| Fathey Mohammed | 73 | 141 | 61 | 19 | 40 | 548 |
All Works
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