Citation Impact
36 standout
Citing Papers
Informative or affective? Exploring the effects of streamers’ topic types on user engagement in live streaming commerce
2024 Standout
The effect of human versus virtual influencers: The roles of destination types and self-referencing processes
2024 Standout
Works of Mochen Yang being referenced
Understanding User-Generated Content and Customer Engagement on Facebook Business Pages
2019
Mind the Gap: Accounting for Measurement Error and Misclassification in Variables Generated via Data Mining
2018
Author Peers
| Author | MSOR | SPS | Artificial Intelligence | Marketing | Last Decade | Papers | Cites |
|---|---|---|---|---|---|---|---|
| Mochen Yang | 29 | 149 | 68 | 69 | 24 | 266 | |
| Robert T. Eckert | 1 | 23 | 554 | ||||
| H. Nishi | 10 | 38 | 615 | ||||
| Franclim R. Ribeiro | 1 | 5 | 38 | 1.8k | |||
| Jun‐Hua Yao | 61 | 1.5k |
All Works
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