Immediate Impact
1 from Science/Nature 67 standout
Citing Papers
From likes to loyalty: Exploring the impact of influencer credibility on purchase intentions in TikTok
2024 Standout
Virtually human: anthropomorphism in virtual influencer marketing
2024 Standout
Works of Mingming Li being referenced
Product Placement in Mass Media: A Review and Bibliometric Analysis
2019
Author Peers
| Author | Last Decade | Papers | Cites | ||||
|---|---|---|---|---|---|---|---|
| Mingming Li | 211 | 110 | 282 | 196 | 80 | 1.2k | |
| Jaime Gómez‐García‐Bermejo | 127 | 30 | 123 | 220 | 55 | 1.5k | |
| Ángel P. del Pobil | 217 | 222 | 159 | 240 | 126 | 1.6k | |
| Chun Che Fung | 83 | 26 | 122 | 267 | 111 | 1.5k | |
| Jörg Thomaschewski | 212 | 125 | 39 | 189 | 70 | 1.6k | |
| Jie Zhang | 95 | 28 | 184 | 49 | 159 | 1.4k | |
| Manuel Contero | 134 | 75 | 252 | 85 | 99 | 1.7k | |
| Jennifer Mankoff | 110 | 145 | 39 | 102 | 91 | 1.4k | |
| Imré Horváth | 170 | 54 | 678 | 129 | 127 | 1.6k | |
| Wei Wei | 101 | 38 | 118 | 134 | 146 | 1.3k | |
| Yuansong Qiao | 43 | 31 | 73 | 97 | 67 | 1.4k |
All Works
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