Citation Impact
Citing Papers
The Effect of a Market Orientation on Business Profitability
1990 Standout
An Empirical Examination of the Structural Antecedents of Attitude toward the Ad in an Advertising Pretesting Context
1989 Standout
Waiting for Service: The Relationship between Delays and Evaluations of Service
1994
Comparative Advertising: The Influence of Attitude-toward-the-Ad on Brand Evaluation
1987
A new criterion for assessing discriminant validity in variance-based structural equation modeling
2014 Standout
Tobacco Industry Promotion of Cigarettes and Adolescent Smoking
1998
Common method biases in behavioral research: A critical review of the literature and recommended remedies.
2003 Standout
The weirdest people in the world?
2010 Standout
Accounting for common method variance in cross-sectional research designs.
2001 Standout
The job satisfaction–job performance relationship: A qualitative and quantitative review.
2001 Standout
Clinical Versus Actuarial Judgment
1989 StandoutScience
A meta-analytic test of intergroup contact theory.
2006 Standout
Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence
1988 Standout
Measuring Service Quality: A Reexamination and Extension
1992 Standout
A Prospectus for Theory Construction in Marketing
1984
A Paradigm for Developing Better Measures of Marketing Constructs
1979 Standout
The Role of Involvement in Attention and Comprehension Processes
1988 Standout
The Structure and Intensity of Emotional Experiences: Method and Context Convergence
1991
Effectiveness in Sales Interactions: A Contingency Framework
1981
Rethinkin the Study of Fear Appeals: An Emotional Perspective
1994
Self-Reports in Organizational Research: Problems and Prospects
1986 Standout
Fear Appeals: Revisited and Revised
1974
Competitive Interference and Consumer Memory for Advertising
1988
Antecedents and Consequences of Attitude Toward the Ad: A Meta-Analysis
1992 Standout
Consumer Responses to Advertising: The Effects of Ad Content, Emotions, and Attitude toward the Ad on Viewing Time
1991
Methodology Review: Analysis of Multitrait-Multimethod Matrices
1986
Whence Consumer Loyalty?
1999 Standout
Assessing the Dimensionality and Structure of the Consumption Experience: Evaluation, Feeling, and Satisfaction
1993
Developing Buyer-Seller Relationships
1987 Standout
An Empirical Examination of the Structural Antecedents of Attitude toward the Ad in an Advertising Pretesting Context
1989
Are Product Attribute Beliefs the Only Mediator of Advertising Effects on Brand Attitude?
1981
What Does Familiarity Breed? Complexity as a Moderator of Repetition Effects in Advertisement Evaluation
1988
Self-generated validity and other effects of measurement on belief, attitude, intention, and behavior.
1988 Standout
The Varieties of Consumption Experience: Comparing Two Typologies of Emotion in Consumer Behavior
1986
The Role of Attitude toward the Ad as a Mediator of Advertising Effectiveness: A Test of Competing Explanations
1986
Audience Involvement in Advertising: Four Levels
1984
Conceptualizing, Measuring, and Managing Customer-Based Brand Equity
1993 Standout
Fear Appeal Effects in the Field: A Segmentation Approach
1979
Advertising's Immediate and Delayed Influence on Brand Attitudes: Considerations across Message-Involvement Levels
1988
Relationships among Research Design Choices and Psychometric Properties of Rating Scales: A Meta-Analysis
1986
Generalizing from "Imperfect" Replication
1981
The Effects of Positive and Negative Arousal upon Attitudes, Belief Acceptance, Behavioral Intention, and Behavior
1979
Intuitive Hedonics: Consumer Beliefs About the Dynamics of Liking
1995
Beyond Attitude Structure: Toward the Informational Determinants of Attitude
1978
A Holistic Methodology for Modeling Consumer Response to Innovation
1983
ASSESSING CREATIVITY IN HOLLYWOOD PITCH MEETINGS: EVIDENCE FOR A DUAL-PROCESS MODEL OF CREATIVITY JUDGMENTS.
2003
Assessing Construct Validity in Organizational Research
1991 Standout
The ARF Copy Research Validity Project
2000
Discovery-Oriented Consumer Research
1993
The Role of Emotions in Marketing
1999 Standout
On the Evaluation of Structural Equation Models
1988 Standout
SERVQUAL: A multiple-Item Scale for measuring consumer perceptions of service quality
1988 Standout
Fear Appeals and the Formation of Active Publics
1995
Advertising Exposure, Loyalty, and Brand Purchase: A Two-Stage Model of Choice
1988
The effects of feedback interventions on performance: A historical review, a meta-analysis, and a preliminary feedback intervention theory.
1996 Standout
Market Orientation: Antecedents and Consequences
1993 Standout
Conceptualizing, Measuring, and Managing Customer-Based Brand Equity
1993 Standout
Warmth in Advertising: Measurement, Impact, and Sequence Effects
1986
Demand Artifacts in Laboratory Experiments in Consumer Research
1975
Resistance to Persuasion: Inoculation Theory in a Marketing Context
1973
Sources of Method Bias in Social Science Research and Recommendations on How to Control It
2011 Standout
Assessing the Role of Emotions as Mediators of Consumer Responses to Advertising
1987 Standout
Effects of Television Commercial Repetition, Receiver Knowledge, and Commercial Length: A Test of the Two-Factor Model
1986
The Protection Motivation Model: A Normative Model of Fear Appeals
1991
Exposure and affect: Overview and meta-analysis of research, 1968–1987.
1989 Standout
The Persuasion Knowledge Model: How People Cope with Persuasion Attempts
1994 Standout
Developing a typology of affective responses to advertising
1990
Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence
1988 Standout
An Exploration of the Relationship between AIDS-Related Anxiety and the Evaluation of Condom Advertisements
1988
Happy and Sad TV Programs: How They Affect Reactions to Commercials
1987
Attitudinal effects of ad‐evoked moods and emotions: The moderating role of motivation
1994
Segmentation of festival motivation by nationality and satisfaction
2003 Standout
Emotional Feelings and Attitude toward the Advertisement: The Roles of Brand Familarity and Repetition
1988
Use of partial least squares (PLS) in strategic management research: a review of four recent studies
1999 Standout
On the External Validity of Experiments in Consumer Research
1982
Effects of Fear-Arousing Communications and Topic Importance on Attitude Change
1978
On the evaluation of structural equation models
1988 Standout
A Call to Organizational Scholarship
1995
Measuring Audience Perceptions of Commercials and Relating Them to Ad Impact
1990
A Meta-Analysis of Fear Appeals: Implications for Effective Public Health Campaigns
2000 Standout
The Role of Mood in Advertising Effectiveness
1990
Theory Building From Cases: Opportunities And Challenges
2007 Standout
Protection motivation theory
1989
Uneven progress: Social psychology and the study of attitudes.
1992
The Impact of Feelings on Ad-Based Affect and Cognition
1989
When to use and how to report the results of PLS-SEM
2018 Standout
Maximizing Business Returns to Corporate Social Responsibility (CSR): The Role of CSR Communication
2010 Standout
Ineffectiveness of threat appeals about drinking and driving
1982
A Paradigm for Developing Better Measures of Marketing Constructs
1979 Standout
On the Formation and Relationship of Ad and Brand Attitudes: An Experimental and Causal Analysis
1990
Discovering Unobserved Heterogeneity in Structural Equation Models to Avert Validity Threats1
2013
Cue Compatibility and Framing in Advertising
1991
Adolescence: a foundation for future health
2012 Standout
Repetition and attitudinal discrepancy effects on the affective response to television advertising
1979
Product/Consumption-Based Affective Responses and Postpurchase Processes
1987 Standout
Measurement Error and Theory Testing in Consumer Research: An Illustration of the Importance of Construct Validation
1988
Communications-Effectiveness of Comparative Advertising: A Laboratory Analysis
1976
Conjoint Analysis in Consumer Research: Issues and Outlook
1978 Standout
Structural equation modeling in practice: A review and recommended two-step approach.
1988 Standout
Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement
1983 Standout
The Effects of Physiological Arousal on Information Processing and Persuasion
1988
Comprehension's Role in Persuasion: The Case of Its Moderating Effect on the Persuasive Impact of Source Cues
1991
The Effects of Repetition of Refutational and Supportive Advertising Appeals
1973
Expectation-specific measures of the intersender conflict and role ambiguity experienced by industrial salesmen
1975
Are all the Effects of Ad-Induced Feelings Mediated by A$_ad$?
1988
Public Service Advertisements: Emotions and Empathy Guide Prosocial Behavior
1994
Back to Bentham? Explorations of Experienced Utility
1997 StandoutNobel
Feelings, Fantasies, and Memories
1998 Standout
A Natural-Resource-Based View of the Firm
1995 Standout
Identifying feelings elicited by advertising
1988
Mood States and Consumer Behavior: A Critical Review
1985
Attitude toward the Ad: An Assessment of Diverse Measurement Indices under Different Processing “Sets”
1988
Being surveyed can change later behavior and related parameter estimates
2011 StandoutNobel
Works of Michael L. Ray being referenced
Emotion and Persuasion in Advertising: What We Do and Don't Know About Affect
1983
The Advertising Pretest As Part of a Multimeasure, Multimethod, Multisituation Validation and Application Research System
1975
Marketing communication and the hierarchy-of-effects
1973
Unobtrusive marketing research techniques
1973
An Attitudinal Framework for Advertising Strategy
1972
Fear: The Potential of an Appeal Neglected by Marketing
1970
Repetition in Media Models: A Laboratory Technique
1971
Measure Validation in Marketing
1972
Repetition in Media Models: A Laboratory Technique
1971
Measure Validation in Marketing
1972
Analysis Techniques for Exploratory Use of the Multitrait-Multimethod Matrix
1975
Affective Responses Mediating Acceptance of Advertising
1986
Advertising and Communication Management
1981
An Attitudinal Framework for Advertising Strategy
1972
Situational Effects of Advertising Repetition: The Moderating Influence of Motivation, Ability, and Opportunity to Respond
1986
Biases in selection of messages designed to induce resistance to persuasion.
1968
Creativity in Business
1986
Behavioral Measurement for Marketing Models: Estimating the Effects of Advertising Repetition for Media Planning
1971
Introduction to the Special Section: Measurement and Marketing Research—Is the Flirtation Going to Lead to a Romance?
1979
Fear: The Potential of an Appeal Neglected by Marketing
1970
Buyer/Consumer Information Processing
1976
The New paradigm in business : emerging strategies for leadership and organizational change
1993