Immediate Impact
56 standout
Citing Papers
Virtual influencer marketing: Evaluating the influence of virtual influencers’ form realism and behavioral realism on consumer ambivalence and marketing performance
2024 Standout
How to combine and clean bibliometric data and use bibliometric tools synergistically: Guidelines using metaverse research
2024 Standout
Works of Michael Bendixen being referenced
The state of marketing analytics in research and practice
2019
The role of brand authenticity in developing brand trust
2018
Author Peers
| Author | Last Decade | Papers | Cites | |||
|---|---|---|---|---|---|---|
| Michael Bendixen | 414 | 263 | 271 | 26 | 767 | |
| Ujwal Kayandé | 370 | 333 | 205 | 19 | 750 | |
| Vida Siahtiri | 437 | 193 | 262 | 21 | 700 | |
| Annie Peng Cui | 366 | 143 | 245 | 37 | 675 | |
| Dirk Totzek | 404 | 315 | 189 | 25 | 718 | |
| Alexander Haas | 448 | 447 | 219 | 20 | 794 | |
| Daniel D. Prior | 215 | 203 | 209 | 32 | 799 | |
| Gavin L. Fox | 360 | 262 | 251 | 21 | 690 | |
| Jesús Collado Agudo | 282 | 306 | 388 | 25 | 781 | |
| David J. Ortinau | 315 | 282 | 277 | 25 | 828 | |
| Denise D. Schoenbachler | 395 | 271 | 329 | 24 | 799 |
All Works
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