Immediate Impact

50 standout
Sub-graph 1 of 25

Citing Papers

How do e-commerce anchors' characteristics influence consumers’ impulse buying? An emotional contagion perspective
2023 Standout
Social media influencers: An effective marketing approach?
2023 Standout
3 intermediate papers

Works of Max Kilger being referenced

Do Measures of Media Engagement Correlate with Product Purchase Likelihood?
2007

Author Peers

Author Last Decade Papers Cites
Max Kilger 107 23 12 75 63 9 216
Yoon-Soo Shin 30 46 1 54 4 8 234
Christine Tomlinson 54 20 12 4 27 8 257
Rahul Raj 9 29 11 23 63 12 269
Ali Alkhatib 84 24 17 8 31 23 294
Kamal Chandra Paul 49 42 6 3 47 21 298
Marianthi Theoharidou 42 26 2 46 18 8 222
Benjamin B. Tregoe 23 29 10 5 9 11 295
Craig Caulfield 46 12 3 8 6 14 292
Özgür Erol 14 5 27 18 6 185
Lingxi Song 47 30 24 11 19 14 259

All Works

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Rankless by CCL
2026