Immediate Impact
50 standout
Citing Papers
How do e-commerce anchors' characteristics influence consumers’ impulse buying? An emotional contagion perspective
2023 Standout
Social media influencers: An effective marketing approach?
2023 Standout
Works of Max Kilger being referenced
Do Measures of Media Engagement Correlate with Product Purchase Likelihood?
2007
Author Peers
| Author | Last Decade | Papers | Cites | |||||
|---|---|---|---|---|---|---|---|---|
| Max Kilger | 107 | 23 | 12 | 75 | 63 | 9 | 216 | |
| Yoon-Soo Shin | 30 | 46 | 1 | 54 | 4 | 8 | 234 | |
| Christine Tomlinson | 54 | 20 | 12 | 4 | 27 | 8 | 257 | |
| Rahul Raj | 9 | 29 | 11 | 23 | 63 | 12 | 269 | |
| Ali Alkhatib | 84 | 24 | 17 | 8 | 31 | 23 | 294 | |
| Kamal Chandra Paul | 49 | 42 | 6 | 3 | 47 | 21 | 298 | |
| Marianthi Theoharidou | 42 | 26 | 2 | 46 | 18 | 8 | 222 | |
| Benjamin B. Tregoe | 23 | 29 | 10 | 5 | 9 | 11 | 295 | |
| Craig Caulfield | 46 | 12 | 3 | 8 | 6 | 14 | 292 | |
| Özgür Erol | 14 | 5 | 27 | 18 | 6 | 185 | ||
| Lingxi Song | 47 | 30 | 24 | 11 | 19 | 14 | 259 |
All Works
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