Immediate Impact
68 standout
Citing Papers
The effect of human versus virtual influencers: The roles of destination types and self-referencing processes
2024 Standout
Virtually human: anthropomorphism in virtual influencer marketing
2024 Standout
Works of Mats Edenius being referenced
When is Advertising Advertising? Comparing Responses to Non-Traditional and Traditional Advertising Media
2007
Author Peers
| Author | Last Decade | Papers | Cites | ||||
|---|---|---|---|---|---|---|---|
| Mats Edenius | 86 | 43 | 43 | 54 | 15 | 212 | |
| Saeedeh Rezaee Vessal | 82 | 74 | 61 | 64 | 22 | 271 | |
| Gabriele Baima | 105 | 26 | 22 | 76 | 14 | 229 | |
| Javier Alonso Rivas | 85 | 48 | 37 | 66 | 16 | 203 | |
| Alexis Barlow | 129 | 33 | 60 | 62 | 11 | 250 | |
| Surej P. John | 139 | 40 | 16 | 65 | 13 | 255 | |
| Simone Wies | 141 | 28 | 17 | 104 | 10 | 298 | |
| Ard Huizing | 63 | 14 | 45 | 25 | 19 | 199 | |
| Véronique Guilloux | 167 | 38 | 17 | 134 | 16 | 268 | |
| Casey Pierce | 132 | 31 | 83 | 39 | 17 | 247 | |
| Bowen Zheng | 151 | 36 | 93 | 35 | 14 | 260 |
All Works
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