Citation Impact

65 standout
Sub-graph 1 of 24

Citing Papers

The impact of green innovation resilience on energy efficiency: A perspective based on the development of the digital economy
2024 Standout
Electronic word-of-mouth from video bloggers: The role of content quality and source homophily across hedonic and utilitarian products
2023 Standout
2 intermediate papers

Works of Markus Taube being referenced

The influence of global and local iconic brand positioning on advertising persuasion in an emerging market setting
2017
Do corporate image and reputation drive brand equity in India and China? - Similarities and differences
2017

Author Peers

Author SPS PSIR EE Marketing SM Last Decade Papers Cites
Markus Taube 265 22 55 326 175 33 612
Zhihang Peng 40 853
Makoto Sawada 1 8 340
Kazuhiko Obara 1 15 465
Xiao-Xiao Dinglin 2 14 419
Opoku Pabi 20 3 12 3 17 345

All Works

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2026