Immediate Impact

61 standout
Sub-graph 1 of 24

Citing Papers

Virtual humans as social actors: Investigating user perceptions of virtual humans’ emotional expression on social media
2024 Standout
Virtually human: anthropomorphism in virtual influencer marketing
2024 Standout
1 intermediate paper

Works of Mark J. Pelletier being referenced

One size doesn’t fit all: a uses and gratifications analysis of social media platforms
2020

Author Peers

Author Last Decade Papers Cites
Mark J. Pelletier 217 157 50 136 12 319
Todd J. Bacile 249 183 43 120 12 365
Alexandra Krallman 189 171 38 122 8 319
Dogá Istanbulluoglu 208 144 34 83 11 304
Vessélina Tossan 226 129 26 84 14 285
Ernest Hoffman 183 114 23 102 8 363
Kyung-Suk Hur 196 83 32 89 10 266
Marie-Odile Richard 269 208 37 111 9 343
Chih-Lun Yen 270 191 19 134 21 347
Hsiu-Hua Cheng 158 71 60 86 10 320
Denghua Yuan 167 88 63 138 11 307

All Works

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Rankless by CCL
2026