Citation Impact

Citing Papers

A Room With a Viewpoint: Using Normative Appeals to Motivate Energy Conservation in a Hotel Setting
2007
The updated Consolidated Framework for Implementation Research based on user feedback
2022 Standout
Iterative development of Vegethon: a theory-based mobile app intervention to increase vegetable consumption
2016 Standout
How artificial intelligence will change the future of marketing
2019 Standout
Digital transformation: A multidisciplinary reflection and research agenda
2019 Standout
Understanding anthropomorphism in service provision: a meta-analysis of physical robots, chatbots, and other AI
2021 Standout
Structural racism and health inequities in the USA: evidence and interventions
2017 Standout
Implicit social cognition: from measures to mechanisms
2011
Relationship Between Burnout and Professional Conduct and Attitudes Among US Medical Students
2010 Standout
Multiple professional identities: Examining differences in identification across work-related targets.
2006
Implicit and Explicit Anti-Fat Bias among a Large Sample of Medical Doctors by BMI, Race/Ethnicity and Gender
2012 Standout
Making sense of implementation theories, models and frameworks
2015 Standout
Understanding and using the Implicit Association Test: III. Meta-analysis of predictive validity.
2009 Standout
Health Disparities and Direct-to-Consumer Prescription Drug Advertising: A Content Analysis of Targeted Magazine Genres, 1992–2002
2007
Effect of Exposure to Small Pharmaceutical Promotional Items on Treatment Preferences
2009
The self-importance of moral identity.
2002 Standout
Implementation strategies: recommendations for specifying and reporting
2013 Standout
Moral identity and the expanding circle of moral regard toward out-groups.
2003
Assessing citation networks for dissemination and implementation research frameworks
2017
Bridging Research and Practice
2012
Mapping the moral domain.
2011 Standout
Heuristics made easy: An effort-reduction framework.
2008 Standout
The Effect of Corporate Social Responsibility (CSR) Activities on Companies With Bad Reputations
2006
A framework of sustainable supply chain management: moving toward new theory
2008 Standout
A systematic literature review of empirical evidence on computer games and serious games
2012 Standout
Sex or gender? Expanding the sex-based view by introducing masculinity and femininity as predictors of financial risk taking
2007
Why do People Comply with the Law?: Legitimacy and the Influence of Legal Institutions
2012 Standout
Word-of-Mouth as Self-Enhancement
2008
Understanding Customer Experience Throughout the Customer Journey
2016 Standout
Moral Identity and Developmental Theory
2015 Standout
Transformative service research: An agenda for the future
2012 Standout
The Long Reach of Sponsorship: How Fan Isolation and Identification Jointly Shape Sponsorship Performance
2018
The Spreading of Disorder
2008 StandoutScience
Consumer and Object Experience in the Internet of Things: An Assemblage Theory Approach
2017
The Constructive, Destructive, and Reconstructive Power of Social Norms
2007 Standout
The Curious Case of Behavioral Backlash: Why Brands Produce Priming Effects and Slogans Produce Reverse Priming Effects
2010
The self-importance of moral identity.
2002 Standout
The Janus face of artificial intelligence feedback: Deployment versus disclosure effects on employee performance
2021 Standout
Music as an Unconditioned Stimulus: Positive and Negative Effects of Country Music on Implicit Attitudes, Explicit Attitudes, and Brand Choice1
2009
The Impact of Board Diversity and Gender Composition on Corporate Social Responsibility and Firm Reputation
2010 Standout
Customer Experience Creation: Determinants, Dynamics and Management Strategies
2009 Standout
Robotics for Customer Service: A Useful Complement or an Ultimate Substitute?
2019
Social Dimensions of Consumer Distinctiveness: The Influence of Social Status on Group Identity and Advertising Persuasion
2001
Rise of the Machines? Customer Engagement in Automated Service Interactions
2021 Standout
Stereotypes or golden rules? Exploring likable voice traits of social robots as active aging companions for tech-savvy baby boomers in Taiwan
2018
Fake news on Twitter during the 2016 U.S. presidential election
2019 StandoutScience
A Meta-Analysis on the Correlation Between the Implicit Association Test and Explicit Self-Report Measures
2005 Standout
Robotics for Customer Service: A Useful Complement or an Ultimate Substitute?
2019
To Be or Not Be? The Influence of Dissociative Reference Groups on Consumer Preferences
2006
Hybrid Physical Education Teaching and Curriculum Design Based on a Voice Interactive Artificial Intelligence Educational Robot
2020 Standout
A Decade of Controversy: Balancing Policy With Evidence in the Regulation of Prescription Drug Advertising
2009 Standout
MAN VERSUS MACHINE: RESISTING AUTOMATION IN IDENTITY-BASED CONSUMER BEHAVIOR
2018
Dreaming of Flying When Grounded: Occupational Identity and Occupational Fantasies of Furloughed Airline Pilots
2014 Standout
Destination Word of Mouth
2008
Heuristic Decision Making
2010 Standout
Artificial Intelligence in Service
2018 Standout
Partial, conditional, and moderated moderated mediation: Quantification, inference, and interpretation
2017 Standout
Man Versus Machine: Resisting Automation in Identity-Based Consumer Behavior
2018
Building Corporate Associations: Consumer Attributions for Corporate Socially Responsible Programs
2006
Can Evaluative Conditioning Change Attitudes toward Mature Brands? New Evidence from the Implicit Association Test
2008
Destination attachment: Effects on customer satisfaction and cognitive, affective and conative loyalty
2009 Standout
A Framework for Conceptual Contributions in Marketing
2011 Standout
Activating the Self-Importance of Consumer Selves: Exploring Identity Salience Effects on Judgments
2004
A new acceptance model for artificial intelligence with extensions to UTAUT2: An empirical study in three segments of application
2021 Standout
Effects of Product Placement in On-Line Games on Brand Memory: A Perspective of the Limited-Capacity Model of Attention
2007
Is the Implicit Association Test a Valid and Valuable Measure of Implicit Consumer Social Cognition?
2004
Maximizing Business Returns to Corporate Social Responsibility (CSR): The Role of CSR Communication
2010 Standout
Consumer Psychology: Categorization, Inferences, Affect, and Persuasion
2005
What Makes Online Content Viral?
2011 Standout
What We Know and Don't Know about Online Word-of-Mouth: A Review and Synthesis of the Literature
2014 Standout
Emotion and Decision Making
2014 Standout
Conscious and nonconscious effects of product placement: Brand recall and active persuasion knowledge affect brand attitudes and brand self-identification differently.
2013
The Long Reach of Sponsorship: How Fan Isolation and Identification Jointly Shape Sponsorship Performance
2018
When Is Honesty the Best Policy? The Effect of Stated Company Intent on Consumer Skepticism
2003
Consumer and Object Experience in the Internet of Things: An Assemblage Theory Approach
2016
The relationships between electronic banking adoption and its antecedents: A meta-analytic study of the role of national culture
2018 Standout
A Room with a Viewpoint: Using Social Norms to Motivate Environmental Conservation in Hotels
2008 Standout
Identification in Organizations: An Examination of Four Fundamental Questions
2008 Standout
The sharing economy: Why people participate in collaborative consumption
2015 Standout
Targeted Marketing and Public Health
2010
Determinants of tourism success for DMOs & destinations: An empirical examination of stakeholders' perspectives
2009 Standout
New scanner data for brand marketers: How neuroscience can help better understand differences in brand preferences
2011

Works of Mark Forehand being referenced

When Is Honesty The Best Policy? The Effect of Stated Company Intent on Consumer Skepticism
2002
Ladies and Gentlemen, Lend Me Your Attitudes…:Implicit Attitude Formation As a Result of Group Membership and Consumption Stereotypes
2007
The Shaping of Social Identity: Assimilation/Contrast Responses to Ad Exposure
2009
Extending overjustification: The effect of perceived reward-giver intention on response to rewards.
2000
Identity salience and the influence of differential activation of the social self-schema on advertising response.
2002
Identity salience and the influence of differential activation of the social self-schema on advertising response.
2002
A framework for disseminating evidence-based health promotion practices.
2012
Identity-Based Consumer Behavior
2012
When are automatic social comparisons not automatic? The effect of cognitive systems on user imagery‐based self‐concept activation
2010
AD SCHEMA INCONGRUITY AS ELICITOR OF ETHNIC SELF-AWARENESS AND DIFFERENTIAL ADVERTISING RESPONSE
2003
28. Implicit social cognition and indirect measures in consumer behavior
2010
What We See Makes Us who We are: Priming Ethnic Self-Awareness and Advertising Response
2001
Identity-based consumer behavior
2012
Endorsements as Voting Cues: Heuristic and Systematic Processing in Initiative Elections1
2004
Identity Salience and the Influence of Differential Activation of the Social Self-Schema on Advertising Response
2002
Implicit Self-Referencing: The Effect of Nonvolitional Self-Association on Brand and Product Attitude
2012
Implicit Assimilation and Explicit Contrast: A Set/Reset Model of Response to Celebrity Voice‐Overs
2005
Rankless by CCL
2026