Immediate Impact
29 standout
Citing Papers
Brands are calling your AVATAR in Metaverse–A study to explore XR ‐based gamification marketing activities & consumer‐based brand equity in virtual world
2023 Standout
Metaverse Meets Branding: Examining Consumer Responses to Immersive Brand Experiences
2023 Standout
Works of Marc Filser being referenced
The Experience of Consumption: Managerial Concepts, Models and Challenges
2008
Le marketing de la production d'expérience : Statut théorique et implications managériales
2002
Author Peers
| Author | Last Decade | Papers | Cites | ||||
|---|---|---|---|---|---|---|---|
| Marc Filser | 306 | 137 | 32 | 142 | 35 | 440 | |
| Aurélie Merle | 252 | 68 | 36 | 126 | 20 | 465 | |
| Rémi Mencarelli | 304 | 165 | 47 | 197 | 36 | 445 | |
| Soobin Seo | 216 | 132 | 22 | 219 | 17 | 402 | |
| Jonathan Bean | 209 | 52 | 31 | 197 | 36 | 511 | |
| Laura R. Oswald | 223 | 41 | 31 | 198 | 19 | 395 | |
| Marylouise Caldwell | 182 | 60 | 17 | 222 | 27 | 374 | |
| Jacob Östberg | 196 | 40 | 21 | 175 | 27 | 407 | |
| Fangfang Shi | 193 | 56 | 41 | 324 | 23 | 510 | |
| Roger Mason | 331 | 89 | 33 | 188 | 18 | 512 | |
| Carmen Rodríguez Santos | 274 | 97 | 33 | 206 | 27 | 420 |
All Works
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