Immediate Impact

4 standout
Sub-graph 1 of 2

Citing Papers

Understanding influencer marketing: The role of congruence between influencers, products and consumers
2021 Standout
Influencers on Instagram: Antecedents and consequences of opinion leadership
2018 Standout
1 intermediate paper

Works of Malcolm Barnard being referenced

Fashion as Communication
1998

Author Peers

Author Last Decade Papers Cites
Malcolm Barnard 30 9 11 15 8 55
Anne Friedberg 5 9 7 23 6 51
Joseph Hansen 8 2 2 18 7 41
Gerald Newman 28 3 3 57 6 172
Greg Castillo 6 6 10 44 8 80
Jennifer Uglow 10 9 2 26 9 173
Marilena Alivizatou 27 2 10 21 7 77
Donald Crafton 10 73 6 53 9 210
Michael Twyman 8 7 4 6 8 74
Stephen E. Weil 105 47 52 65 13 178
Catherine Beecher 6 2 30 8 75

All Works

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Rankless by CCL
2026