Standout Papers

An Operations-Research Study of Sales Response to Advertising 1957 2026 1980 2003 396
  1. An Operations-Research Study of Sales Response to Advertising (1957)
    M. L. Vidale, Harry B. Wolfe Operations Research

Immediate Impact

50 standout
Sub-graph 1 of 25

Citing Papers

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2 intermediate papers

Works of M. L. Vidale being referenced

Dynamic Management Decision Games
1960
An Operations-Research Study of Sales Response to Advertising
1957 Standout

Author Peers

Author Last Decade Papers Cites
M. L. Vidale 212 14 285 158 5 419
João L. Assunção 150 3 368 145 8 436
Canan Ulu 196 30 111 78 16 406
Dov Pekelman 157 48 147 148 16 426
Nikolay Osadchiy 120 3 148 85 20 399
Burcu Tan 108 8 180 56 11 500
Leonard S. Simon 284 4 170 161 15 426
Dimitris Tzelepis 96 3 110 165 14 494
Kris Ferreira 211 7 214 42 14 462
Peng Hu 133 8 239 56 12 412
Hongsuk Yang 49 6 141 76 18 402

All Works

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Rankless by CCL
2026