Standout Papers

The dynamic effect of interactivity on customer engagement behavior through tie strength: Evidence from live ... 2020 2026 2022 2024422
  1. The dynamic effect of interactivity on customer engagement behavior through tie strength: Evidence from live streaming commerce platforms (2020)
    Kai Kang, Lingyun Guo et al. International Journal of Information Management

Citation Impact

49 standout
Sub-graph 1 of 16

Citing Papers

Informative or affective? Exploring the effects of streamers’ topic types on user engagement in live streaming commerce
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From likes to loyalty: Exploring the impact of influencer credibility on purchase intentions in TikTok
2024 Standout
2 intermediate papers

Works of Li Wen-Lu being referenced

The dynamic effect of interactivity on customer engagement behavior through tie strength: Evidence from live streaming commerce platforms
2020 Standout

Author Peers

Author SPS ISM Accounting Marketing Last Decade Papers Cites
Li Wen-Lu 331 209 250 2 422
Gerald L Sparkes 6 365
Kathryn L. Garrett 10 26 872
Li-Wen Chuang 309 283 4 178 4 406
P. Freestone 1 11 318
Salma Sami 7 523

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2026