Citation Impact
12 standout
Citing Papers
The effect of human versus virtual influencers: The roles of destination types and self-referencing processes
2024 Standout
Will virtual influencers overcome the uncanny valley? The moderating role of social cues
2024 Standout
Works of Lennora Putit being referenced
Breaking through the Clutter in Media Environment: How Do Celebrities Help?
2012
Author Peers
| Author | SPS | Marketing | OBHRM | Last Decade | Papers | Cites |
|---|---|---|---|---|---|---|
| Lennora Putit | 121 | 138 | 46 | 35 | 248 | |
| R.S. Chandra | 1 | 6 | 385 | |||
| Andrey V. Mezhiba | 7 | 216 | ||||
| Graham Kells | 27 | 806 | ||||
| Jill Miotke | 11 | 391 | ||||
| J.M. Beare | 27 | 448 |
All Works
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