Immediate Impact
30 standout
Citing Papers
AI-powered marketing: What, where, and how?
2024 Standout
Will virtual influencers overcome the uncanny valley? The moderating role of social cues
2024 Standout
Works of Lee McGuigan being referenced
An impulse to exploit: the behavioral turn in data-driven marketing
2017
Making data mining a natural part of life: Physical retailing, customer surveillance and the 21st century social imaginary
2015
Author Peers
| Author | Last Decade | Papers | Cites | ||||
|---|---|---|---|---|---|---|---|
| Lee McGuigan | 155 | 28 | 59 | 32 | 23 | 241 | |
| Aram Sinnreich | 114 | 73 | 47 | 23 | 37 | 245 | |
| Robert Prey | 156 | 46 | 42 | 20 | 15 | 290 | |
| Vincent Manzerolle | 133 | 34 | 30 | 24 | 15 | 211 | |
| Pelle Snickars | 103 | 55 | 32 | 27 | 21 | 242 | |
| A. Aneesh | 188 | 21 | 28 | 13 | 16 | 286 | |
| Sebastian Sevignani | 174 | 65 | 32 | 26 | 17 | 248 | |
| Jason Pridmore | 160 | 24 | 25 | 6 | 23 | 244 | |
| Ganaele Langlois | 168 | 126 | 21 | 50 | 18 | 291 | |
| Casey Pierce | 132 | 83 | 39 | 7 | 17 | 247 | |
| Jonathon Hutchinson | 120 | 101 | 11 | 23 | 31 | 220 |
All Works
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