Immediate Impact

30 standout
Sub-graph 1 of 15

Citing Papers

AI-powered marketing: What, where, and how?
2024 Standout
Will virtual influencers overcome the uncanny valley? The moderating role of social cues
2024 Standout
2 intermediate papers

Works of Lee McGuigan being referenced

An impulse to exploit: the behavioral turn in data-driven marketing
2017
Making data mining a natural part of life: Physical retailing, customer surveillance and the 21st century social imaginary
2015

Author Peers

Author Last Decade Papers Cites
Lee McGuigan 155 28 59 32 23 241
Aram Sinnreich 114 73 47 23 37 245
Robert Prey 156 46 42 20 15 290
Vincent Manzerolle 133 34 30 24 15 211
Pelle Snickars 103 55 32 27 21 242
A. Aneesh 188 21 28 13 16 286
Sebastian Sevignani 174 65 32 26 17 248
Jason Pridmore 160 24 25 6 23 244
Ganaele Langlois 168 126 21 50 18 291
Casey Pierce 132 83 39 7 17 247
Jonathon Hutchinson 120 101 11 23 31 220

All Works

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Rankless by CCL
2026