Immediate Impact
55 standout
Citing Papers
Human versus virtual influences, a comparative study
2024 Standout
Why do people interact and buy in the Metaverse? Self-Expansion perspectives and the impact of hedonic adaptation
2024 Standout
Works of Lance Porter being referenced
My friend likes this brand: Do ads with social context attract more attention on social networking sites?
2018
In-Game Advertising Effects
2010
Author Peers
| Author | Last Decade | Papers | Cites | ||||
|---|---|---|---|---|---|---|---|
| Lance Porter | 359 | 347 | 63 | 127 | 26 | 670 | |
| James W. Tankard | 306 | 430 | 53 | 61 | 32 | 842 | |
| Coy Callison | 341 | 329 | 86 | 100 | 34 | 780 | |
| Seok Kang | 235 | 424 | 45 | 70 | 33 | 763 | |
| August E. Grant | 360 | 395 | 73 | 86 | 18 | 700 | |
| Brian G. Smith | 436 | 533 | 33 | 106 | 31 | 842 | |
| Gary Gumpert | 333 | 304 | 106 | 99 | 45 | 742 | |
| Frank E. Dardis | 188 | 348 | 49 | 57 | 28 | 611 | |
| Toby Hopp | 304 | 394 | 33 | 60 | 40 | 633 | |
| Kim Giffin | 128 | 322 | 30 | 224 | 30 | 816 | |
| Xigen Li | 225 | 462 | 58 | 36 | 31 | 630 |
All Works
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