Citation Impact

Citing Papers

Wearable technologies
2016
Influencer marketing on TikTok: The effectiveness of humor and followers’ hedonic experience
2022 Standout
Understanding anthropomorphism in service provision: a meta-analysis of physical robots, chatbots, and other AI
2021 Standout
Health App Use Among US Mobile Phone Owners: A National Survey
2015 Standout
The UN Decade of Nutrition, the NOVA food classification and the trouble with ultra-processing
2017 Standout
Does food marketing need to make us fat? A review and solutions
2012
Mapping the luxury research landscape: A bibliometric citation analysis
2016
Consumer complicity with counterfeit products
2011
Economía Social y Economía Solidaria: un análisis bibliométrico y revisión de literatura
2021 Standout
Do managers know what their customers think and why?
2016
Exploring the credibility of online celebrities' Instagram profiles in influencing the purchase decisions of young female users
2016
In the Shadow. Illegal Markets and Economic Sociology
2014
Technology acceptance theories and factors influencing artificial Intelligence-based intelligent products
2019 Standout
Do Consumers Care About Ethical-Luxury?
2011
Constructing identity through the consumption of counterfeit luxury goods
2010
Beyond traditional word‐of‐mouth
2013
Intelligent influencer marketing: how AI-powered virtual influencers outperform human influencers
2023 Standout
Wearable technologies: The role of usefulness and visibility in smartwatch adoption
2016
Is the smartwatch an IT product or a fashion product? A study on factors affecting the intention to use smartwatches
2016 Standout
Counterfeits and branded products: effects of counterfeit ownership
2011
Too Exciting to Fail, Too Sincere to Succeed: The Effects of Brand Personality on Sensory Disconfirmation
2016
“So Cute I Could Eat It Up”: Priming Effects of Cute Products on Indulgent Consumption
2014
From disruptively digital to proudly analog: A holistic typology of digital transformation strategies
2019
Celebrity vs. Influencer endorsements in advertising: the role of identification, credibility, and Product-Endorser fit
2019 Standout
Research on the Relationship between Digital Transformation and Performance of SMEs
2022 Standout
Instagram Influencers: The Role of Opinion Leadership in Consumers’ Purchase Behavior
2021
Predictive model assessment in PLS-SEM: guidelines for using PLSpredict
2019 Standout
The Gifts of Athena: Historical Origins of the Knowledge Economy
2012 StandoutNobel
The values and motivations behind sustainable fashion consumption
2015 Standout
Mirror, mirror on the wall: a comparative evaluation of composite-based structural equation modeling methods
2017 Standout
What We Know and Don't Know about Online Word-of-Mouth: A Review and Synthesis of the Literature
2014 Standout
Ad creativity in a negative context: How a thanking message frame enhances purchase intention in times of crisis
2021
Consumer resistance and inertia of retail investors: Development of the resistance adoption inertia continuance (RAIC) framework
2020
Antecedents of luxury brand purchase intention
2011
Blame the Bot: Anthropomorphism and Anger in Customer–Chatbot Interactions
2021 Standout
Over-the-top (OTT) retailing in the post pandemic world. Unveiling consumer drivers and barriers using a qualitative study
2023 Standout

Works of Keith Wilcox being referenced

Why Do Consumers Buy Counterfeit Luxury Brands?
2009
Consumers’ Response to Commercials: When the Energy Level in the Commercial Conflicts with the Media Context
2014
Leave Home without it? The Effects of Credit Card Debt and Available Credit on Spending
2011
Indulgence or Self-Control: A Dual Process Model of the Effect of Incidental Pride on Indulgent Choice
2010
Vicarious Goal Fulfillment: When the Mere Presence of a Healthy Option Leads to an Ironically Indulgent Decision
2009
Rankless by CCL
2026