Immediate Impact
46 standout
Citing Papers
How to build a competitive advantage for your brand using generative AI
2024 Standout
Consumers' continuance intention towards metaverse-based virtual stores: A multi-study perspective
2024 Standout
Works of Katrin Merfeld being referenced
Technology-enabled personalization: Impact of smart technology choice on consumer shopping behavior
2022
Technology-enabled personalization in retail stores: Understanding drivers and barriers
2020
Author Peers
| Author | Last Decade | Papers | Cites | |||
|---|---|---|---|---|---|---|
| Katrin Merfeld | 176 | 117 | 96 | 17 | 312 | |
| Laurens Rook | 137 | 94 | 100 | 19 | 365 | |
| Gaoshan Wang | 127 | 131 | 82 | 16 | 323 | |
| Taşkın Dirsehan | 129 | 119 | 73 | 26 | 332 | |
| Benedikt M. Brand | 181 | 112 | 89 | 15 | 343 | |
| Abdullah Okumuş | 96 | 123 | 47 | 27 | 321 | |
| Thomas Leicht | 109 | 105 | 77 | 8 | 264 | |
| Xiaohua Zeng | 118 | 172 | 40 | 15 | 310 | |
| Charlie Chen | 105 | 236 | 41 | 23 | 360 | |
| Jhanghiz Syahrivar | 126 | 133 | 62 | 33 | 328 | |
| Carmen Kar Hang Lee | 155 | 140 | 70 | 16 | 304 |
All Works
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