Citation Impact
52 standout
Citing Papers
Human versus virtual influences, a comparative study
2024 Standout
Do you create your content yourself? Using generative artificial intelligence for social media content creation diminishes perceived brand authenticity
2024 Standout
Works of Katarina Panić being referenced
Shedding New Light on How Advertising Literacy Can Affect Children's Processing of Embedded Advertising Formats: A Future Research Agenda
2017
Comparing TV Ads and Advergames Targeting Children: The Impact of Persuasion Knowledge on Behavioral Responses
2013
Author Peers
| Author | SPS | Marketing | LLT | Last Decade | Papers | Cites |
|---|---|---|---|---|---|---|
| Katarina Panić | 278 | 197 | 110 | 10 | 385 | |
| E. T. Devyatkina | 57 | 1.1k | ||||
| O. Suschny | 24 | 663 | ||||
| Raluca Lefticaru | 1 | 23 | 184 | |||
| Jagoda Ignjatovic | 29 | 509 | ||||
| Rajkumar Misra | 38 | 544 |
All Works
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