Citation Impact
Citing Papers
A Review of Metaverse’s Definitions, Architecture, Applications, Challenges, Issues, Solutions, and Future Trends
2022 Standout
Development of metaverse for intelligent healthcare
2022 Standout
The challenges of entering the metaverse: An experiment on the effect of extended reality on workload
2022
Understanding anthropomorphism in service provision: a meta-analysis of physical robots, chatbots, and other AI
2021 Standout
Unlocking the Potential: A Comprehensive Evaluation of Augmented Reality and Virtual Reality in Education
2023 Standout
The Sharing Economy: A Marketing Perspective
2020
Virtual reality consumer experience escapes: preparing for the metaverse
2022
Impact of the COVID-19 Pandemic on Online Consumer Purchasing Behavior
2021 Standout
Setting the future of digital and social media marketing research: Perspectives and research propositions
2020
Intelligent influencer marketing: how AI-powered virtual influencers outperform human influencers
2023 Standout
Consumer interaction with cutting-edge technologies: Implications for future research
2021
Augmented reality filters on social media. Analyzing the drivers of playability based on uses and gratifications theory
2022
What is augmented reality marketing? Its definition, complexity, and future
2022
Rise of the Machines? Customer Engagement in Automated Service Interactions
2021 Standout
Transforming the Customer Experience through New Technologies
2020
20 years of Electronic Commerce Research
2021 Standout
A Survey on the Metaverse: The State-of-the-Art, Technologies, Applications, and Challenges
2023
Artificial intelligence, robotics, advanced technologies and human resource management: a systematic review
2021 Standout
Unlocking the value of artificial intelligence in human resource management through AI capability framework
2022 Standout
Customer Experience in Fintech
2021
Impact of COVID-19 pandemic on information management research and practice: Transforming education, work and life
2020 Standout
Marketing AI recruitment: The next phase in job application and selection
2018
The Association between the Effectiveness of Human Resource Management Functions and the Use of Artificial Intelligence
2020
Over-the-top (OTT) retailing in the post pandemic world. Unveiling consumer drivers and barriers using a qualitative study
2023 Standout
Works of Jonas Heller being referenced
The playground effect: How augmented reality drives creative customer engagement
2020
Embracing falsity through the metaverse: The case of synthetic customer experiences
2022
Tangible Service Automation: Decomposing the Technology-Enabled Engagement Process (TEEP) for Augmented Reality
2020
Making omnichannel an augmented reality: the current and future state of the art
2018
Let Me Imagine That for You: Transforming the Retail Frontline Through Augmenting Customer Mental Imagery Ability
2019
How to strategically choose or combine augmented and virtual reality for improved online experiential retailing
2021
Touching the Untouchable: Exploring Multi-Sensory Augmented Reality in the Context of Online Retailing
2019
What's Mine Is a Hologram? How Shared Augmented Reality Augments Psychological Ownership
2019
Augmented Reality Marketing: A Technology-Enabled Approach to Situated Customer Experience
2020
The Moderating Influence of Country of Origin Information Seeking on Homophily and Product Satisfaction
2017