Johye Hwang

Virtual influencer marketing: Evaluating the influence of virtual influencers’ form realism and behavioral realism on consumer ambivalence and marketing performance

Emotional expression by artificial intelligence chatbots to improve customer satisfaction: Underlying mechanism and boundary conditions

A critical review of research on customer experience management

Structural effects of cognitive and affective reponses to web advertisements, website and brand attitudes, and purchase intentions: The case of casual-dining restaurants