Citation Impact
1 by Nobel laureates 38 standout
Citing Papers
Influencer marketing on TikTok: The effectiveness of humor and followers’ hedonic experience
2022 Standout
Artificial intelligence in marketing: Systematic review and future research direction
2021 Standout
Works of John Rickard being referenced
Relationship marketing, audience retention and performing arts organisation viability
2002
Author Peers
| Author | SPS | PSIR | Marketing | OBHRM | Last Decade | Papers | Cites |
|---|---|---|---|---|---|---|---|
| John Rickard | 167 | 25 | 54 | 54 | 33 | 332 | |
| Masahiro Ohmori | 13 | 588 | |||||
| M. J. Mutinga | 3 | 54 | 398 | ||||
| R. S. Rodrigues Ribeiro | 30 | 318 | |||||
| Adam J. Czynski | 1 | 12 | 218 | ||||
| Viera Trnovcová | 1 | 66 | 618 |
All Works
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