Standout Papers

The House of Quality 1980 2026 1995 2010 1.4k
  1. The House of Quality (1988)
    John R. Hauser Harvard business review
  2. The Voice of the Customer (1993)
    Abbie Griffin, John R. Hauser Marketing Science
  3. Integrating R&D and Marketing: A Review and Analysis of the Literature (1996)
    Abbie Griffin, John R. Hauser Journal of Product Innovation Management
  4. Design and marketing of new products (1980)
    Glen L. Urban, John R. Hauser Medical Entomology and Zoology
  5. Research on Innovation: A Review and Agenda forMarketing Science (2006)
    John R. Hauser, Gerard J. Tellis et al. Marketing Science
  6. An Evaluation Cost Model of Consideration Sets (1990)
    John R. Hauser, Birger Wernerfelt Journal of Consumer Research
  7. Electron and hole mobilities in silicon as a function of concentration and temperature (1982)
    Neha Arora, John R. Hauser et al. IEEE Transactions on Electron Devices
  8. Identifying Customer Needs from User-Generated Content (2019)
    Artem Timoshenko, John R. Hauser Marketing Science

Immediate Impact

3 by Nobel laureates 8 from Science/Nature 89 standout
Sub-graph 1 of 17

Citing Papers

The world of two-dimensional carbides and nitrides (MXenes)
2021 StandoutScience
Perovskite Tandem Solar Cells: From Fundamentals to Commercial Deployment
2020 Standout
1 intermediate paper

Works of John R. Hauser being referenced

Noise margin criteria for digital logic circuits
1993
A two-junction cascade solar-cell structure
1979

Author Peers

Author Last Decade Papers Cites
John R. Hauser 4165 4663 2008 3187 273 16.7k
D. P. Norton 9437 1056 1571 5211 437 31.7k
Ravi Shankar 478 1664 859 8133 428 16.7k
Binshan Lin 738 1406 674 2512 429 12.4k
Liang Liang 3881 1555 140 2849 405 20.2k
Rommert Dekker 856 748 326 4571 293 11.4k
Marijn Janssen 486 775 71 1733 371 13.5k
Seung Ho Park 589 434 183 4514 183 8.1k
Subhash Sharma 333 5305 35 2302 171 13.2k
Ariel Rubinstein 531 1999 59 2266 115 17.6k
Himanshu Gupta 719 998 163 2356 243 5.9k

All Works

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Rankless by CCL
2026