Standout Papers

The Theory of Buyer Behavior 1971 2026 1989 2007 1.8k
  1. The Theory of Buyer Behavior (1971)
    Stewart W. Bither, John A. Howard et al. Journal of Marketing

Citation Impact

Citing Papers

User Acceptance of Information Technology: Toward A Unified View1
2003 Standout
Understanding and Mitigating Uncertainty in Online Exchange Relationships: A Principal–Agent Perspective1
2007 Standout
A Contingency Framework for Understanding Ethical Decision Making in Marketing
1985 Standout
Immunogenicity of the Epitope of the Foot-and-Mouth Disease Virus Fused With a Hepatitis B Core Protein as Expressed in Transgenic Tobacco
2005
Information Technology Adoption Across Time: A Cross-Sectional Comparison of Pre-Adoption and Post-Adoption Beliefs1
1999 Standout
A new criterion for assessing discriminant validity in variance-based structural equation modeling
2014 Standout
Why we buy what we buy: A theory of consumption values
1991 Standout
Cloning and characterization of a mammalian proton-coupled metal-ion transporter
1997 StandoutNature
Molecular farming in plants: host systems and expression technology
2003
Plant‐made vaccines for humans and animals
2010
Crystal Structure of Cas9 in Complex with Guide RNA and Target DNA
2014 Standout
Iron speciation at physiological pH in media containing ascorbate and oxygen
1993
Transgenic plants as factories for biopharmaceuticals
2000
Structure of Dengue Virus
2002 Standout
Expression of tuberculosis antigen ESAT-6 in Nicotiana tabacum using a potato virus X-based vector
2006
The production of recombinant pharmaceutical proteins in plants
2003
Expression of Human papillomavirus type 16 major capsid protein in transgenic Nicotiana tabacum cv. Xanthi
2003
Human papillomavirus L1 protein expressed in tobacco chloroplasts self‐assembles into virus‐like particles that are highly immunogenic
2008
Golden Gate Shuffling: A One-Pot DNA Shuffling Method Based on Type IIs Restriction Enzymes
2009
Plant-produced recombinant influenza vaccine based on virus-like HBc particles carrying an extracellular domain of M2 protein
2012
Immunogenicity of a novel, bivalent, plant-based oral vaccine against hepatitis B and human immunodeficiency viruses
2006
Ligninolytic Fungal Laccases and Their Biotechnological Applications
2009
Laccases and Their Applications: A Patent Review
2008
Development of Virus-Like Particle Technology from Small Highly Symmetric to Large Complex Virus-Like Particle Structures
2013 Standout
Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence
1988 Standout
The Changing Role of Marketing in the Corporation
1992 Standout
A Prospectus for Theory Construction in Marketing
1984
A Catastrophe Model for Developing Service Satisfaction Strategies
1992
Prepurchase Information Seeking for New Cars and Major Household Appliances
1972
The Political Economy Paradigm: Foundation for Theory Building in Marketing
1983
Critical service logic: making sense of value creation and co-creation
2012 Standout
Evaluating the Relationships among Attitude toward Business, Product Satisfaction, Experience, and Search Effort
1979
Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations
1996 Standout
An Information Processing Theory of Consumer Choice
1979 Standout
Evaluating Structural Equation Models with Unobservable Variables and Measurement Error
1981 Standout
Copper Active Sites in Biology
2014 Standout
The American Customer Satisfaction Index: Nature, Purpose, and Findings
1996 Standout
Loss Aversion in Riskless Choice: A Reference-Dependent Model
1991 StandoutNobel
Motivations for pleasure vacation
1979 Standout
Molecular Farming in Plants: A Current Perspective
2001
Unobservable Variables in Structural Equation Models with an Application in Industrial Selling
1979
An investigation into the role of intentions as mediators of the attitude-behavior relationship
1989
A Holistic Methodology for Modeling Consumer Response to Innovation
1983
The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty
2001 Standout
Cognitive Response to Advertising and Trial: Belief Strength, Belief Confidence and Product Curiosity
1988
Brand Loyalty Vs. Repeat Purchasing Behavior
1973
Recent trends in electrochemical DNA biosensor technology
2003
Customer Satisfaction, Market Share, and Profitability: Findings from Sweden
1994 Standout
On the Evaluation of Structural Equation Models
1988 Standout
Predicting Purchase and Other Behaviors from General and Contextually Specific Intentions
1980
Immunogenicity in humans of an edible vaccine for hepatitis B
2005
Attitude-Behavior Consistency: The Impact of Product Trial versus Advertising
1983
The theory of planned behavior
1991 Standout
A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions
1980 Standout
Sources of Method Bias in Social Science Research and Recommendations on How to Control It
2011 Standout
The Role of Confidence in Understanding and Predicting Buyers' Attitudes and Purchase Intentions
1975
Assessing the Role of Emotions as Mediators of Consumer Responses to Advertising
1987 Standout
A Field Investigation of Causal Relations among Cognitions, Affect, Intentions, and Behavior
1982
Gold Nanoparticles in Chemical and Biological Sensing
2012 Standout
Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence
1988 Standout
Measuring the Involvement Construct
1985 Standout
Some New Thoughts on Conceptualizing Perceived Service Quality: A Hierarchical Approach
2001 Standout
Constructive Consumer Choice Processes
1998 Standout
The Moderating Effect of Prior Knowledge on Cue Utilization in Product Evaluations
1988 Standout
On the evaluation of structural equation models
1988 Standout
Self-Assembled Virus-like Particles with Magnetic Cores
2007 StandoutNobel
A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions
1980 Standout
The Path Forward for Biofuels and Biomaterials
2006 StandoutScience
A Paradigm for Developing Better Measures of Marketing Constructs
1979 Standout
TRANSPARENT TESTA10 Encodes a Laccase-Like Enzyme Involved in Oxidative Polymerization of Flavonoids in Arabidopsis Seed Coat
2005
Customer Loyalty: Toward an Integrated Conceptual Framework
1994 Standout
Product/Consumption-Based Affective Responses and Postpurchase Processes
1987 Standout
The Role of Attitude toward the Ad as a Mediator of Advertising Effectiveness: A Test of Competing Explanations
1986
Dimensions of Consumer Expertise
1987 Standout
Design of a hyperstable 60-subunit protein icosahedron
2016 StandoutNatureNobel
A Reference Price Model of Brand Choice for Frequently Purchased Products
1986
The Fishbein Extended Model and Consumer Behavior
1975
The Commitment-Trust Theory of Relationship Marketing
1994 Standout
The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun
1982 Standout
Structural equation modeling in practice: A review and recommended two-step approach.
1988 Standout
Effects of Framing on Evaluation of Comparable and Noncomparable Alternatives by Expert and Novice Consumers
1987
Post-Purchase Consumer Processes and the Complaining Consumer
1982 Standout
The Role of Attitude Accessibility in the Attitude-to-Behavior Process
1989
Antigen targeting to dendritic cells elicits long-lived T cell help for antibody responses
2006 StandoutNobel
Detection of Alkaline Phosphatase Using Surface-Enhanced Raman Spectroscopy
2006
User Acceptance of Computer Technology: A Comparison of Two Theoretical Models
1989 Standout
Evaluating Structural Equation Models with Unobservable Variables and Measurement Error
1981 Standout
A National Customer Satisfaction Barometer: The Swedish Experience
1992 Standout
Individual Differences in Search Behavior for a Nondurable
1980

Works of John A. Howard being referenced

Consumer behavior : application of theory
1977
Improved recovery of active recombinant laccase from maize seed
2004
Criteria for high‐level expression of a fungal laccase gene in transgenic maize
2003
Immunogenicity of recombinant LT-B delivered orally to humans in transgenic corn
2004
Maize (Zea mays)‐derived bovine trypsin: characterization of the first large‐scale, commercial protein product from transgenic plants
2003
Bioencapsulation of the hepatitis B surface antigen and its use as an effective oral immunogen
2012
Advantageous Features of Plant-based Systems for the Development of HIV Vaccines
2003
Processing of transgenic corn seed and its effect on the recovery of recombinant β-glucuronidase
1998
A corn-based delivery system for animal vaccines: an oral transmissible gastroenteritis virus vaccine boosts lactogenic immunity in swine
2004
Plant-based vaccines: unique advantages
2001
Plant molecular farming: systems and products
2004
Production of recombinant proteins in transgenic plants: Practical considerations
1997
Plant-based vaccines
2003
Marketing Management: Analysis and Planning
1964
Consumer Behavior: Theory and Application
1975
Application of Avidin−Biotin Technology and Adsorptive Transfer Stripping Square-Wave Voltammetry for Detection of DNA Hybridization and Avidin in Transgenic Avidin Maize
2003
A “Working” System Model of Car Buyer Behavior
1976
Commercial production of aprotinin in transgenic maize seeds
1999
Iron Transport by Rat Small Intestine in Vitro: Effect of Body Iron Status
1972
Commercial production of β-glucuronidase (GUS): a model system for the production of proteins in plants
1998
Process and Economic Evaluation of the Extraction and Purification of Recombinant β‐Glucuronidase from Transgenic Corn
1998
The Theory of Buyer Behavior
1971 Standout
Consumer behavior in marketing strategy
1989
Rankless by CCL
2026