Citation Impact
50 standout
Citing Papers
Virtually human: anthropomorphism in virtual influencer marketing
2024 Standout
Virtual influencer marketing: Evaluating the influence of virtual influencers’ form realism and behavioral realism on consumer ambivalence and marketing performance
2024 Standout
Works of Johan Liang being referenced
Idolizing “My Love from the Star”: Idol attachment and fanaticism of luxury brands
2018
Author Peers
| Author | Marketing | Clinical Psychology | SPS | Ecology | Last Decade | Papers | Cites |
|---|---|---|---|---|---|---|---|
| Johan Liang | 179 | 20 | 128 | 95 | 9 | 355 | |
| S Rosenberg-Adamsen | 1 | 11 | 400 | ||||
| Edwin M. Spithoven | 19 | 278 | |||||
| Y.C. Tsui | 18 | 1.3k | |||||
| Maud Göthe‐Lundgren | 23 | 1 | 13 | 393 | |||
| Chang–Yul Suh | 1 | 37 | 781 |
All Works
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