Standout Papers
Immediate Impact
80 standout
Citing Papers
Artificial intelligence and adaptive response to market changes: A strategy to enhance firm performance and innovation
2024 Standout
Virtual influencer marketing: Evaluating the influence of virtual influencers’ form realism and behavioral realism on consumer ambivalence and marketing performance
2024 Standout
Works of Jim Lecinski being referenced
Understanding the Role of Artificial Intelligence in Personalized Engagement Marketing
2019 Standout
Author Peers
| Author | Last Decade | Papers | Cites | |||||
|---|---|---|---|---|---|---|---|---|
| Jim Lecinski | 152 | 136 | 106 | 2 | 324 | |||
| Divya Ramachandran | 109 | 75 | 128 | 6 | 321 | |||
| Mohammad Soltani Delgosha | 117 | 80 | 83 | 13 | 308 | |||
| Binay Kumar | 97 | 62 | 98 | 7 | 282 | |||
| Oliver Gansser | 91 | 85 | 119 | 4 | 352 | |||
| M. Vimalkumar | 160 | 113 | 58 | 6 | 303 | |||
| Anouk Bergner | 104 | 129 | 69 | 8 | 257 | |||
| Elisa Konya-Baumbach | 139 | 95 | 59 | 6 | 290 | |||
| Lea Reis | 134 | 1 | 103 | 33 | 11 | 341 | ||
| Joseph D. Fox | 78 | 93 | 45 | 6 | 368 | |||
| Tai Anh Kieu | 91 | 91 | 100 | 9 | 341 |
All Works
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