Standout Papers
Citation Impact
Citing Papers
A Conceptual Model of Service Quality and Its Implications for Future Research
1985 Standout
An Empirical Examination of the Structural Antecedents of Attitude toward the Ad in an Advertising Pretesting Context
1989 Standout
Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology
1989 Standout
User Acceptance of Information Technology: Toward A Unified View1
2003 Standout
Consumer Trade-Offs and the Evaluation of Services
1995
Cognitive and Affective Priming Effects of the Context for Print Advertisements
1990
Comparative Advertising: The Influence of Attitude-toward-the-Ad on Brand Evaluation
1987
A Typology of Consumer Knowledge Content
1986
An Exploratory Study of the Effect of Sex Role Stereotyping on Attitudes Toward Magazine Advertisements
1986
Outdoor tobacco advertising in six Boston neighborhoods
1998
Neighborhood of Residence and Incidence of Coronary Heart Disease
2001 Standout
How chronic self-views influence (and mislead) self-assessments of task performance: Self-views shape bottom-up experiences with the task.
2009
Clinical Versus Actuarial Judgment
1989 StandoutScience
Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence
1988 Standout
Scholarly Research in Marketing: Exploring the “4 Eras” of Thought Development
2003
Deceptive and Nondeceptive Consequences of Evaluative Advertising
1981
Cross-Sectional versus Longitudinal Survey Research: Concepts, Findings, and Guidelines
2008
Word of Mouth for Movies: Its Dynamics and Impact on Box Office Revenue
2006 Standout
In Pursuit of an Ideal: The Editorial and Literary History of the Journal of Marketing
1996
Marketing, Scientific Progress, and Scientific Method
1983
A Reexamination of the Determinants of Consumer Satisfaction
1996
Interpreting Consumers: A Hermeneutical Framework for Deriving Marketing Insights from the Texts of Consumers’ Consumption Stories
1997 Standout
How Consumers Consume: A Typology of Consumption Practices
1995 Standout
Identifying Misleading Advertising
1981
A Dynamic Process Model of Service Quality: From Expectations to Behavioral Intentions
1993 Standout
Humanistic Inquiry in Marketing Research: Philosophy, Method, and Criteria
1986
Antecedents and Consequences of Attitude Toward the Ad: A Meta-Analysis
1992 Standout
Examining the influence of attitude-toward-the-ad on brand attitudes
1989
Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations
1996 Standout
Knowledge, Motivation, and Adaptive Behavior: A Framework for Improving Selling Effectiveness
1986 Standout
The Disciplinary Status of Consumer Behavior: A Sociology of Science Perspective on Key Controversies
2009
An Empirical Examination of the Structural Antecedents of Attitude toward the Ad in an Advertising Pretesting Context
1989
Materialism and Quality of Life
1998
The Theory of Reasoned Action: A Meta-Analysis of Past Research with Recommendations for Modifications and Future Research
1988 Standout
Effects of Humor in a Radio Advertising Experiment
1985
The Role of Attitude toward the Ad as a Mediator of Advertising Effectiveness: A Test of Competing Explanations
1986
Consumer Knowledge: Effects on Evaluation Strategies Mediating Consumer Judgments
1985
The influence of the country‐of‐origin image, product knowledge and product involvement on consumer purchase decisions: an empirical study of insurance and catering services in Taiwan
2006
Ad Reactions over Time: Capturing Changes in the Real World
1986
Advertising Effects on Attributes Recalled and Criteria Used for Brand Evaluations
1983
The Interaction of Advertising and Evidence
1984
Country Image: Halo or Summary Construct?
1989 Standout
The role of perceived risk in the quality-value relationship: A study in a retail environment
1999
Brand Origin Identification by Consumers: A Classification Perspective
2008
Audience Involvement in Advertising: Four Levels
1984
Conceptualizing, Measuring, and Managing Customer-Based Brand Equity
1993 Standout
Hierarchical Models of Attitude
1985
Commentary on an Empirical Investigation of a General Theory of Marketing Ethics
1990
Advertising's Immediate and Delayed Influence on Brand Attitudes: Considerations across Message-Involvement Levels
1988
Assessing the effects of quality, value, and customer satisfaction on consumer behavioral intentions in service environments
2000 Standout
Humanistic Inquiry in Marketing Research: Philosophy, Method, and Criteria
1986
Shaping the Route to Attitude Change: Central versus Peripheral Processing through Comparative versus Noncomparative Advertising
1989
The Effect of Advertising on Attitude Accessibility, Attitude Confidence, and the Attitude-Behavior Relationship
1989
The Development of Consumer Knowledge in Children: A Cognitive Structure Approach
1986
A measure of service quality for retail stores: Scale development and validation
1996
Managing consumer expectations of low‐margin, high‐volume services
1995
Cognitive Response to Advertising and Trial: Belief Strength, Belief Confidence and Product Curiosity
1988
Brand Loyalty Vs. Repeat Purchasing Behavior
1973
The ARF Copy Research Validity Project
2000
A Longitudinal Evaluation of the Listerine Corrective Advertising Campaign
1983
On the Evaluation of Structural Equation Models
1988 Standout
SERVQUAL: A multiple-Item Scale for measuring consumer perceptions of service quality
1988 Standout
Information Acquisition Behavior in Brand Choice Situations
1977
Communication and Control Processes in the Delivery of Service Quality
1988
The Effects of Product Class Knowledge on Information Search Behavior
1985
Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations
1996
The Impact of Inferential Beliefs on Product Evaluations
1982
Consumer Response to Television Commercials: The Impact of Involvement and Background Music on Brand Attitude Formation
1986
Conceptualizing, Measuring, and Managing Customer-Based Brand Equity
1993 Standout
Electronic word-of-mouth in hospitality and tourism management
2007 Standout
Consumer Response to Television Commercials: The Impact of Involvement and Background Music on Brand Attitude Formation
1986
Does Attitude toward the Ad Affect Brand Attitude under a Brand Evaluation Set?
1985
The theory of planned behavior
1991 Standout
A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions
1980 Standout
Sources of Method Bias in Social Science Research and Recommendations on How to Control It
2011 Standout
Enhancing and Measuring Consumers' Motivation, Opportunity, and Ability to Process Brand Information from Ads
1991
Effects of Television Commercial Repetition, Receiver Knowledge, and Commercial Length: A Test of the Two-Factor Model
1986
Expectations and Norms in Models of Consumer Satisfaction
1987
Exposure and affect: Overview and meta-analysis of research, 1968–1987.
1989 Standout
Image Variables in Multi-Attribute Product Evaluations: Country-of-Origin Effects
1984
Subjective well-being: Three decades of progress.
1999 Standout
The Antecedents and Consequences of Customer Satisfaction for Firms
1993 Standout
The Persuasion Knowledge Model: How People Cope with Persuasion Attempts
1994 Standout
The Influence of Store Environment on Quality Inferences and Store Image
1994
Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence
1988 Standout
Measuring the Involvement Construct
1985 Standout
A Conceptual Model of Service Quality and Its Implications for Future Research
1985 Standout
Attitude toward the Advertisement and Brand Attitudes: A Classical Conditioning Perspective
1985
An Exploration of the Relationship between AIDS-Related Anxiety and the Evaluation of Condom Advertisements
1988
Modeling Consumer Satisfaction Processes Using Experience-Based Norms
1983
The Social Uses of Advertising: An Ethnographic Study of Adolescent Advertising Audiences
1999
Some New Thoughts on Conceptualizing Perceived Service Quality: A Hierarchical Approach
2001 Standout
The Moderating Effect of Prior Knowledge on Cue Utilization in Product Evaluations
1988 Standout
A Framework for Conceptual Contributions in Marketing
2011 Standout
Emotional Feelings and Attitude toward the Advertisement: The Roles of Brand Familarity and Repetition
1988
On the evaluation of structural equation models
1988 Standout
Some antecedents and outcomes of brand love
2006
A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions
1980 Standout
Scientific Style and the Conduct of Consumer Research
1985
Picture-Word Consistency and the Elaborative Processing of Advertisements
1987
Cognitive responses in persuasion: Affective and evaluative determinants
1991
On the Formation and Relationship of Ad and Brand Attitudes: An Experimental and Causal Analysis
1990
Cue Compatibility and Framing in Advertising
1991
Consumer Socialization of Children: A Retrospective Look At Twenty‐Five Years of Research
1999 Standout
Customer Loyalty: Toward an Integrated Conceptual Framework
1994 Standout
The Effect of Price, Brand Name, and Store Name on Buyers’ Perceptions of Product Quality: An Integrative Review
1989
Undergraduate research experiences: Impacts and opportunities
2015 StandoutScience
The Mediating Role of Attitude toward the Ad: Some Additional Evidence
1990
Detecting and Explaining Vividness Effects in Attitudinal Judgments
1984
Models of Consumer Satisfaction Formation: An Extension
1988
Consumer Research and Semiotics: Exploring the Morphology of Signs, Symbols, and Significance
1986 Standout
Dimensions of Consumer Expertise
1987 Standout
The Commitment-Trust Theory of Relationship Marketing
1994 Standout
An Exploration of High-Risk Leisure Consumption Through Skydiving
1993 Standout
Effects of Framing on Evaluation of Comparable and Noncomparable Alternatives by Expert and Novice Consumers
1987
Early Diagnosis of MIS Implementation Failure: Promising Results and Unanswered Questions
1981
Country-of-Origin Effects for Uni-National and Bi-National Products
1988
Message-Evoked Thoughts: Persuasion Research Using Thought Verbalizations
1980
A Survey-Based Method for Measuring and Understanding Brand Equity and Its Extendibility
1994 Standout
Are all the Effects of Ad-Induced Feelings Mediated by A$_ad$?
1988
The Theory of Reasoned Action Applied to Coupon Usage
1984
Beyond the Extended Self: Loved Objects and Consumers’ Identity Narratives
2005 Standout
User Acceptance of Computer Technology: A Comparison of Two Theoretical Models
1989 Standout
The Nature and Determinants of Customer Expectations of Service
1993 Standout
The Influence of Price Differences and Brand Familiarity on Brand Preferences
1976
The Effect of Verbal and Visual Components of Advertisements on Brand Attitudes and Attitude Toward the Advertisement
1986 Standout
Mood States and Consumer Behavior: A Critical Review
1985
Word of Mouth for Movies: Its Dynamics and Impact on Box Office Revenue
2006 Standout
Effects of Message Modality and Appeal on Advertising Acceptance
1987
Consumer socialization of preschoolers and kindergartners as related to clothing consumption
1993
The Effects of Brand Extensions on Market Share and Advertising Efficiency
1992
Picture-Word Consistency and the Elaborative Processing of Advertisements
1987
Attitude toward the Ad: An Assessment of Diverse Measurement Indices under Different Processing “Sets”
1988
Works of Jerry C. Olson being referenced
Encoding Processes: Levels of Processing and Existing Knowledge Structures1
1980
The Stability of Responses Obtained By Free Elicitation: Implications For Measuring Attribute Salience and Memory Structure
1979
An Analysis of the Content and Organization of Children's Knowledge Structures
1988
Toward Conceptualizing and Measuring Cognitive Structures
1981
When Do the Measures of Knowledge Measure What We Think They Are Measuring
1990
Effects of Expectation Creation and Disconfirmation on Belief Elements of Cognitive Structure
1976
Mediating Effects of Cognitive Responses to Advertising on Cognitive Structure
1978
Toward a Cognitive Structure Conceptualization of Product Familiarity
1981
Inferential Belief Formation in the Cue Utilization Process
1978
Cognitive Effects of Advertising Repetition
1977
Exploring the Structural Characteristics of Consumers' Knowledge
1987
The Process of Attitude Acquisition: the Value of a Developmental, Approach to Consumer Attitude Research
1975
Presidential Address -- 1981:N Toward a Science of Consumer Behavior
1982
Perceived quality : how consumers view stores and merchandise
1985
Is Science Marketing?
1983
The Role of Involvement in Attention and Comprehension Processes
1988 Standout
Means-end chains: Connecting products with self
1991
Cognitive Effects of Deceptive Advertising
1978
Are Product Attribute Beliefs the Only Mediator of Advertising Effects on Brand Attitude?
1981
Disconfirmation of consumer expectations through product trial.
1979
Consumer Behavior and Marketing Strategy
1990
Cognitive Effects of Deceptive Advertising
1978
Assessing the Role of Brand-Related Cognitive Responses as Mediators of Communication Effects on Cognitive Structure
1989
Are Product Attribute Beliefs the Only Mediator of Advertising Effects on Brand Attitude?
1981 Standout
Price, brand name, and product composition characteristics as determinants of perceived quality.
1971
Do Cognitive Responses Mediate the Effects of Advertising Content on Cognitive Structure?
1982