Immediate Impact
30 standout
Citing Papers
Building brand engagement in metaverse commerce: The role of branded non-fungible tokens (BNFTs)
2023 Standout
Reflexivity in quantitative research: A rationale and beginner's guide
2023 Standout
Works of James B. Twitchell being referenced
Where Men Hide
2006
An English Teacher Looks at Branding: Figure 1
2004
Author Peers
| Author | Last Decade | Papers | Cites | ||||
|---|---|---|---|---|---|---|---|
| James B. Twitchell | 74 | 119 | 41 | 95 | 17 | 306 | |
| Constantine V. Nakassis | 38 | 113 | 20 | 36 | 22 | 316 | |
| Antonio C. La Pastina | 27 | 135 | 105 | 33 | 15 | 302 | |
| Jill Lepore | 49 | 136 | 41 | 36 | 24 | 369 | |
| Suzanne Scott | 49 | 184 | 49 | 25 | 27 | 340 | |
| Maurine Weiner Greenwald | 22 | 199 | 19 | 47 | 21 | 347 | |
| John B. Hench | 146 | 78 | 30 | 51 | 14 | 358 | |
| George H. Roeder | 79 | 115 | 27 | 14 | 15 | 336 | |
| Harvey Wish | 26 | 139 | 17 | 36 | 34 | 364 | |
| Eileen R. Meehan | 27 | 148 | 33 | 14 | 24 | 361 | |
| Beth Bailey | 19 | 162 | 29 | 31 | 23 | 318 |
All Works
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