Immediate Impact
54 standout
Citing Papers
Artificial intelligence and consumer behavior: From predictive to generative AI
2024 Standout
Evaluating the efficiency of green innovation and marketing strategies for long-term sustainability in the context of Environmental labeling
2024 Standout
Works of J. Brad McBride being referenced
Communicating charity successes across cultures
2010
The impact of country-of-origin cues on consumer perceptions of product quality
2002
Author Peers
| Author | Last Decade | Papers | Cites | ||||
|---|---|---|---|---|---|---|---|
| J. Brad McBride | 160 | 250 | 7 | 91 | 14 | 439 | |
| Hellmut Schütte | 146 | 141 | 4 | 94 | 15 | 390 | |
| Phillip D. White | 128 | 304 | 1 | 139 | 14 | 508 | |
| Chike Okechuku | 122 | 294 | 1 | 57 | 12 | 468 | |
| Cynthia Fraser | 116 | 195 | 11 | 85 | 21 | 456 | |
| Elad Granot | 126 | 175 | 2 | 161 | 16 | 451 | |
| Byeong‐Joon Moon | 187 | 292 | 94 | 14 | 418 | ||
| Shih-Yun Hsu | 286 | 144 | 2 | 82 | 13 | 451 | |
| Claude Obadia | 95 | 147 | 2 | 279 | 22 | 511 | |
| David C. Arnott | 247 | 162 | 96 | 18 | 479 | ||
| Jie Yang | 217 | 151 | 5 | 54 | 15 | 374 |
All Works
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