Immediate Impact

40 standout
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Citing Papers

Digital human calls you dear: How do customers respond to virtual streamers’ social-oriented language in e-commerce livestreaming? A stereotyping perspective
2024 Standout
Will virtual influencers overcome the uncanny valley? The moderating role of social cues
2024 Standout
2 intermediate papers

Works of Isabelle Schuiling being referenced

Executive Insights: Real Differences between Local and International Brands: Strategic Implications for International Marketers
2004

Author Peers

Author Last Decade Papers Cites
Isabelle Schuiling 204 67 10 110 10 274
Shiva Nandan 238 85 1 127 6 315
Kathleen M. Rassuli 184 31 1 74 11 289
Tom Blackett 195 108 6 93 11 294
Jacques Picard 149 150 1 69 13 313
Wai Jin Lee 160 71 1 113 11 308
Ravi Jillapalli 153 53 6 197 6 321
Martin Heinberg 240 105 153 10 330
H. Erkan Ozkaya 187 107 1 109 9 315
Paul Feldwick 249 65 2 126 5 327
Leopoldo G. Arias‐Bolzmann 157 59 5 85 13 277

All Works

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2026