Citation Impact

Citing Papers

Industrial-buying research 1965-2015: review and analysis
2018
20 years of Electronic Commerce Research
2021 Standout
Meta‐analysis and traditional systematic literature reviews—What, why, when, where, and how?
2022 Standout
Data and resource maximization in business-to-business marketing experiments: Methodological insights from data partitioning
2018
Understanding and managing customer relational benefits in services: a meta-analysis
2019
Research on the Natural Language Recognition Method Based on Cluster Analysis Using Neural Network
2021 Standout

Works of Ingmar Geiger being referenced

Which types of multi-stage marketing increase direct customers' willingness-to-pay? Evidence from a scenario-based experiment in a B2B setting
2015
The bonding effects of relationship value and switching costs in industrial buyer–seller relationships: An investigation into role differences
2011
Rankless by CCL
2026